Ruijuan Wang

发表

Social Media Advertising through Private Messages and Public Feeds: A Congruency Effect between Communication Channels and Advertising Appeals

Z. Qu, S. Li, Fue Zeng, 2022, Inf. Manag..

Providing assets in the sharing economy: Low childhood socioeconomic status as a barrier

Yuechen Wu, Huizhen Jin, Ruijuan Wang, 2023, International Journal of Research in Marketing.