Carsten Takac

发表

The social embeddedness of decision making: opportunities and challenges

Oliver Hinz, Martin Spann, Carsten Takac, 2011, Electron. Mark..

Optimal Product-Sampling Strategies in Social Networks: How Many and Whom to Target?

Christian Schlereth, Bernd Skiera, Carsten Takac, 2013, Int. J. Electron. Commer..

New product adoption in social networks: Why direction matters

Oliver Hinz, Christian Schulze, Carsten Takac, 2014 .