Young-Sub Lee

Enhancing customer-brand relationship by leveraging loyalty program experiences that foster customer-brand identification

K. Back, Choong‐Ki Lee, Minjung Shin, 2020 .

Hocance tourism motivations: Scale development and validation

Choong‐Ki Lee, Hossein Olya, Young-Sub Lee, 2023, Journal of Business Research.

The Loyalty Program for Our Self-Esteem: The Role of Collective Self-Esteem in Luxury Hotel Membership Programs

K. Back, Choong‐Ki Lee, Minjung Shin, 2021 .