Uiju Choi

The Effect of Augmented Reality on Consumer Learning for Search and Experience Products in Mobile Commerce

Boreum Choi, Uiju Choi, Boreum Choi, 2020, Cyberpsychology Behav. Soc. Netw..

Multitasking and location-based advertising: effects of perceived intrusiveness, location proximity, and product durability on avoidance

Boreum Choi, Uiju Choi, J. Song, 2021 .