Alexander Schnack

Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments

Malcolm J. Wright, J. Elms, Alexander Schnack, 2021, Journal of Retailing and Consumer Services.

Does the locomotion technique matter in an immersive virtual store environment? – Comparing motion-tracked walking and instant teleportation

Alexander Schnack, Judith Holdershaw, Malcolm Wright, 2021 .

In this together: the long-term effect of a collective crisis on the retail and service sector

J. Elms, S. Sands, C. Ferraro, 2022, Journal of Services Marketing.

An exploratory investigation of shopper behaviour in an immersive virtual reality store

Alexander Schnack, Malcolm Wright, Judith Holdershaw, 2020 .

Immersive virtual reality technology in a three-dimensional virtual simulated store: Investigating telepresence and usability.

Alexander Schnack, Malcolm J Wright, Judith L Holdershaw, 2019, Food research international.

Virtual Reality Stores: Studies on Shopper Perceptions and Behaviors

A. Mathrani, N. Baghaei, Vibhav Chitale, 2022, 2022 IEEE Asia-Pacific Conference on Computer Science and Data Engineering (CSDE).

Creating a Customer Journey for Immersive Virtual Reality Shopping Environments: Investigating Customer Touchpoints and Purchase Phases

A. Mathrani, N. Baghaei, Aysu Erensoy, 2023, OZCHI.

Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model

A. Mathrani, Aysu Erensoy, Alexander Schnack, 2024, Journal of Consumer Behaviour.