Ebbe Bertellotti

发表

Building Brand Authenticity on Social Media: The Impact of Instagram Ad Model Genuineness and Trustworthiness on Perceived Brand Authenticity and Consumer Responses

Jing Yang, Camilla Teran, Ava Francesca Battocchio, 2021 .

“Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses

Jing Yang, Eunsin Joo, Chuqing Dong, 2024, Journal of Current Issues & Research in Advertising.