Rudi Yacub

The Effect of Experiential Marketing and Emotional Marketing on Customer Loyalty in “LGS” Showroom

Rudi Yacub, Khaerul Saleh, M. Putra, 2022, International Journal of Social Science and Business.

ANALISIS PENGARUH PEMASARAN DIGITAL (DIGITAL MARKETING) TERHADAP BRAND AWARENESS PADA E-COMMERCE

Rudi Yacub, Wahyu Mustajab, 2020, Jurnal MANAJERIAL.

Factor Influencing of Telehealth Acceptance During COVID-19 Outbreak: Extending UTAUT Model

Darmawan Napitupulu, Rudi Yacub, Aditya Putra, 2021, International Journal of Intelligent Engineering and Systems.

The Effects of Sustainability Orientation, Sustainability Education, and Risk Perception Towards Green Entrepreneurship Among Young Generations

H. Herlina, I. Himawan, Rudi Yacub, 2021, Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020).

How Cultural Intelligence Develop Students’ Social Entrepreneurship in Indonesia?

H. Herlina, I. Himawan, Rudi Yacub, 2022, Jurnal Economia.