Samuel Yaw Kusi

Developing brand identities for international new ventures under uncertainty: Decision-making logics and psychic distance

P. Gabrielsson, Minnie Kontkanen, Samuel Yaw Kusi, 2021, International Business Review.

How classical and entrepreneurial brand management increases the performance of internationalising SMEs?

C. Baumgarth, P. Gabrielsson, Samuel Yaw Kusi, 2022, Journal of World Business.

Digital infrastructure adoption and brand development of internationalising SMEs: decision-making logic and desire for change

Samuel Yaw Kusi, 2021, International Journal of Export Marketing.