Yung-Lan Wang

Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods

Gwo-Hshiung Tzeng, Yung-Lan Wang, G. Tzeng, 2012, Expert Syst. Appl..

Key Success Factors of Brand Marketing for Creating the brand value Based on a MCDM Model Combing DEMATEL and ANP Methods

Gwo-Hshiung Tzeng, Wen-Shiung Lee, Yung-Lan Wang, 2010 .