M. G. Martínez

Co-creation of Value with Consumers as an Innovation Strategy in the Food and Beverage Industry: the Case of Molson Coors’ ‘Talking Can

M. G. Martínez, M. G. Martínez, M. G. Martínez, 2013 .

Enhancing consumer confidence in food supply chains

M. G. Martínez, M. G. Martínez, M. G. Martínez, 2010 .