Bob Cicerone

Keep customers coming back: A model and job aic for creating loyal customers

Bob Cicerone, 1998 .

Improving customer satisfaction: A lesson learned by finding the reason a car engine does not start

Bob Cicerone, 2009 .

The path to improved performance starts with theory a lesson learned from Tom Gilbert

Bob Cicerone, John Swinney, Richard F. Sassaman, 2005 .

The important contribution of market research to human performance technology

Bob Cicerone, John Swinney, Richard F. Sassaman, 2007 .

Improve the benefits of continuous process improvement

Bob Cicerone, 2006 .