Norm O’Reilly

From 70 Thousand to 7 Million: Integrated Activation as a Driver of Sponsor and Property Reach

Gary Pasqualicchio, Norm O’Reilly, Ed Elowson, 2017 .

Sponsorship Sales in Minor Sport: The Case of the 2013 International Triathlon Union World Duathlon Championships

Norm O’Reilly, Alana Gattinger, Elisa Beselt, 2014 .

Qatar 2022 World Cup: Designing a Context-Based Decision-Making Approach

Norm O’Reilly, Gashaw Abeza, Mads Quist Boesen, 2020 .

Conceptualizing the Role of Marketing in Combating Doping in Elite Sport

Norm O’Reilly, Judith Madill, Ann Pegoraro, 2008 .

The rigour–relevance gap in professional programmes

Patricia Genoe McLaren, Norm O’Reilly, David J. Finch, 2018 .

Institutional Biography and Knowledge Dissemination: An Analysis of Canadian Business School Faculty

David L. Deephouse, Norm O’Reilly, David J. Finch, 2017 .