J. Martín‐Santana

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Lines of Scientific Research in the Study of Blood Donor Behavior from a Social Marketing Perspective

J. Martín-Santana, Agustín J. Sánchez-Medina, Laura Romero-Domínguez, 2019, Journal of Nonprofit & Public Sector Marketing.

Family Firms and the Interests of Non‐Family Stakeholders: The Influence of Family Managers' Affective Commitment and Family Salience in Terms of Power

J. Martín-Santana, M. K. Cabrera-Suárez, M. C. Déniz-Déniz, 2018 .

Family Social Capital, Trust within the TMT, and the Establishment of Corporate Goals Related to Nonfamily Stakeholders

J. Martín-Santana, M. K. Cabrera-Suárez, M. C. Déniz-Déniz, 2015 .

How to increase blood donation by social marketing

J. Martín-Santana, A. Beerli-Palacio, J. Martín‐Santana, 2015 .

Understanding the Image of Self-Contained and Serviced Apartments

J. Martín-Santana, S. Moreno-Gil, J. Martín‐Santana, 2013 .

The role of the human dimension in organizational agility: an empirical study in intensive care units

J. Martín-Santana, Lucía Melián-Alzola, Carmen Domínguez-Falcón, 2020 .

Building successful franchise partnerships: the importance of communication and trust

J. Martín-Santana, Margarita Fernández-Monroy, Inmaculada Galván-Sánchez, 2018 .

Complementary services at hotels in accordance with their pricing strategy and the price sensitivity of tourists

A. Beerli-Palacio, J. Martín‐Santana, Crisanto Román-Montoya, 2020 .

The influence of motivations on the image of non-hotel tourist accommodation offering

S. Moreno-Gil, J. Martín‐Santana, 2013 .

A review of research on neuromarketing using content analysis: key approaches and new avenues

Josefa D. Martín-Santana, Lorena Robaina-Calderín, Lorena Robaina-Calderín, 2021, Cognitive Neurodynamics.

Modelling the role of anticipated emotions in blood donor behaviour: A cross-sectional study

J. Martín-Santana, Eva Reinares-Lara, Laura Romero-Domínguez, 2020 .

From culture to behaviour: donor orientation and organisational identification

J. Martín-Santana, M. K. Cabrera-Suárez, M. C. Déniz-Déniz, 2020 .

Orientation Toward Key Non-family Stakeholders and Economic Performance in Family Firms: The Role of Family Identification with the Firm

J. Martín-Santana, M. K. Cabrera-Suárez, M. C. Déniz-Déniz, 2018, Journal of Business Ethics.

Orientation Toward Key Non-family Stakeholders and Economic Performance in Family Firms: The Role of Family Identification with the Firm

J. Martín-Santana, M. K. Cabrera-Suárez, M. C. Déniz-Déniz, 2018, Journal of Business Ethics.

The setting of non-financial goals in the family firm: The influence of family climate and identification

J. Martín-Santana, M. K. Cabrera-Suárez, M. C. Déniz-Déniz, 2014 .

Donor Orientation and Employee Attitudes and Behavior in Spanish Blood Transfusion Centers and Services

J. Martín-Santana, M. K. Cabrera-Suárez, M. C. Déniz-Déniz, 2020 .

Donor Orientation and Employee Attitudes and Behavior in Spanish Blood Transfusion Centers and Services

J. Martín-Santana, M. K. Cabrera-Suárez, M. C. Déniz-Déniz, 2020, Applied Research in Quality of Life.

Prosocial customer in the public sector: A PLS-SEM analysis applied to blood donation (active donors)

J. Martín-Santana, Lucía Melián-Alzola, Lorena Robaina-Calderín, 2023, Socio-Economic Planning Sciences.

Donor orientation and service quality: Key factors in active blood donors’ satisfaction and loyalty

J. Martín-Santana, M. K. Cabrera-Suárez, M. C. Déniz-Déniz, 2021, PloS one.

Service quality in blood donation: satisfaction, trust and loyalty

J. Martín-Santana, Lucía Melián-Alzola, J. Martín‐Santana, 2020 .

Service quality in blood donation: satisfaction, trust and loyalty

Lucía Melián-Alzola, J. Martín‐Santana, 2019, Service Business.

How does confirmation of motivations influence on the pre- and post-visit change of image of a destination?

A. Beerli-Palacio, J. Martín‐Santana, 2017 .

Antecedents and consequences of destination image gap

J. Martín-Santana, A. Beerli-Palacio, Patrizio A. Nazzareno, 2017 .

A Motivation-Based Explanatory Model of Street Drinking among Young People

Margarita Fernández-Monroy, A. Beerli-Palacio, J. Martín‐Santana, 2014, Social work in public health.

A model of attitudes, beliefs, emotions and values to explain the Spanish youth street binge drinking phenomena

J. Martín-Santana, Margarita Fernández-Monroy, Gonzalo Díaz-Meneses, 2012, International Review on Public and Nonprofit Marketing.

A model of attitudes, beliefs, emotions and values to explain the Spanish youth street binge drinking phenomena

Margarita Fernández-Monroy, Gonzalo Díaz-Meneses, A. Beerli-Palacio, 2012 .

The Effects of Accent, Differentiation, and Stigmatization on Spokesperson Credibility in Radio Advertising

Eva Reinares-Lara, C. Muela-Molina, J. Martín‐Santana, 2016 .

Blood donation barriers: How does donor profile affect them?

J. Martín-Santana, Agustín J. Sánchez-Medina, Laura Romero-Domínguez, 2021, International Review on Public and Nonprofit Marketing.

Knowing the Blood Nondonor to Activate Behaviour

J. Martín-Santana, Eva Reinares-Lara, Laura Romero-Domínguez, 2019 .

Recruitment strategies: non‐donor segmentation based on intrinsic and extrinsic stimuli

J. Martín-Santana, Laura Romero-Domínguez, A. Beerli-Palacio, 2019, Vox sanguinis.

Segmenting Active Blood Donors According to Their Barriers to Develop Retention Programs.

J. Martín-Santana, Laura Romero-Domínguez, A. Beerli-Palacio, 2019, Transfusion medicine reviews.

Effectiveness of Radio Spokesperson'S Gender, Vocal Pitch and Accent and the Use of Music in Radio Advertising

J. Martín-Santana, Eva Reinares-Lara, C. Muela-Molina, 2015 .

Magazine Advertising: Factors Influencing the Effectiveness of Celebrity Advertising

J. Martín-Santana, A. Beerli-Palacio, J. Martín‐Santana, 2013 .

Cultural sensitivity: an antecedent of the image gap of tourist destinations

J. Martín-Santana, A. Beerli-Palacio, J. Martín‐Santana, 2018 .

A social capital approach of market orientation in public non‐profit organizations: The case of blood transfusion centers in Spain

Lorena Robaina-Calderín, J. Martín‐Santana, M. K. Cabrera‐Suárez, 2023, Journal of Philanthropy and Marketing.

Human resources management and performance in the hotel industry: The role of the commitment and satisfaction of managers versus supervisors

J. Martín-Santana, Carmen Domínguez-Falcón, P. Saa-Perez, 2016 .

Familiness, social capital and market orientation in the family firm

J. Martín-Santana, M. K. Cabrera-Suárez, M. C. Déniz-Déniz, 2020, European Journal of Marketing.

Predicting market orientation through internal market orientation as culture and behaviour: an empirical application in Spanish hotels

Petra De Saá-Pérez, Carmen Domínguez-Falcón, J. Martín‐Santana, 2017 .

Familiness and market orientation: A stakeholder approach

J. Martín-Santana, M. K. Cabrera-Suárez, M. C. Déniz-Déniz, 2011 .

Board Composition and Performance in Spanish Non-Listed Family Firms: The Influence of Type of Directors and Ceo Duality *

J. Martín-Santana, M. K. Cabrera-Suárez, J. Martín‐Santana, 2015 .

[Beliefs and attitudes of health workers and nursing students toward an influenza pandemic in a region of Spain].

L. Santana-Cabrera, Y. G. Santana-Padilla, B. Santana-López, 2019, Revista peruana de medicina experimental y salud publica.

Intention of future donations: a study of donors versus non‐donors

J. Martín-Santana, A. Beerli-Palacio, J D Martín-Santana, 2013, Transfusion medicine.

The relevance of entrepreneurial competences from a faculty and students’ perspective: The role of consensus for the achievement of competences

M. C. Déniz-Déniz, A. M. García-Cabrera, M. García-Soto, 2023, The International Journal of Management Education.

The effect of Cultural Intelligence on consumer-based destination brand equity

Dolores M. Frías-Jamilena, J. Martín-Santana, A. Beerli-Palacio, 2018, Annals of Tourism Research.

Antecedents and consequences of cultural intelligence in tourism

Dolores M. Frías-Jamilena, J. Martín-Santana, A. Beerli-Palacio, 2017, Journal of Destination Marketing & Management.

Influence of radio spokesperson gender and vocal pitch on advertising effectiveness: The role of listener gender

Eva Reinares-Lara, Pedro Reinares-Lara, J. Martín‐Santana, 2017 .

Satisfaction, image, and loyalty can be enhanced with congruent olfactory treatments: the acid test of optician franchise stores in shopping centres and on the high street

J. Martín-Santana, Gonzalo Díaz-Meneses, Asunción Beerli, 2020 .

Successor's commitment and succession success: dimensions and antecedents in the small Spanish family firm

J. Martín-Santana, M. K. Cabrera-Suárez, J. Martín‐Santana, 2012 .

Using Radio Advertising to Promote Blood Donation

J. Martín-Santana, Eva Reinares-Lara, Pedro Reinares-Lara, 2018 .

How to increase blood donation by social marketing

J. Martín‐Santana, Asunción Beerli-Palacio, 2015, International Review on Public and Nonprofit Marketing.

Human resource systems as antecedents of hotel industry market orientation: An empirical study in the Canary Islands, Spain

J. Martín‐Santana, Asunción Beerli-Palacio, Agustín Quintana-Déniz, 2007 .

Achieving donor repetition and motivation by block leaders among current blood donors.

Asunción Beerli-Palacio, J. Martín-Santana, A. Beerli-Palacio, 2012, Transfusion and apheresis science : official journal of the World Apheresis Association : official journal of the European Society for Haemapheresis.

Spot Length and Unaided Recall in Television

J. Martín-Santana, Eva Reinares-Lara, Pedro Reinares-Lara, 2016, Journal of Advertising Research.

Top management teams and performance in non-listed family firms

J. Martín-Santana, M. K. Cabrera-Suárez, J. Martín‐Santana, 2012, Journal of Management & Organization.

The influence of service quality and anticipated emotions on donor loyalty: an empirical analysis in blood centres in Spain

J. Martín-Santana, Lucía Melián-Alzola, J. Martín‐Santana, 2022, Health Care Management Science.

How does the radio spokesperson’s voice influence credibility?

J. Martín-Santana, Eva Reinares-Lara, Pedro Reinares-Lara, 2017 .

The influence of sociodemographic and donation behaviour characteristics on blood donation motivations.

J. Martín-Santana, Agustín J. Sánchez-Medina, Laura Romero-Domínguez, 2021, Blood transfusion = Trasfusione del sangue.

Model explaining the predisposition to donate blood from the social marketing perspective

J. Martín-Santana, A. Beerli-Palacio, J. Martín‐Santana, 2009 .

Explaining the gap in the image of tourist destinations through the content of and exposure to secondary sources of information

J. Martín-Santana, A. Beerli-Palacio, J. Martín‐Santana, 2019, Current Issues in Tourism.

Effectiveness of advertising formats in television

Eva Reinares-Lara, Pedro Reinares-Lara, J. Martín‐Santana, 2015 .

Why Attitudes Toward Advertising Are Not Universal: Cultural Explanations

J. Martín-Santana, A. Beerli-Palacio, J. Martín‐Santana, 2008 .

Potential donor segregation to promote blood donation.

J. Martín-Santana, A. Beerli-Palacio, J. Martín‐Santana, 2008, Transfusion and apheresis science : official journal of the World Apheresis Association : official journal of the European Society for Haemapheresis.