Madhubalan Viswanathan

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Understanding consumer usage of product magnitudes through sorting tasks

Michael D. Johnson, Seymour Sudman, Madhubalan Viswanathan, 1999 .

The encoding and utilization of magnitudes of product attributes : an investigation using numerical and verbal information / 1992:105

Terry L. Childers, Madhubalan Viswanathan, 1992 .

Categorization: A Fuzzy Set Theoretic Conceptualization

Shantanu Dutta, Terry L. Childers, Madhubalan Viswanathan, 1993 .

The encoding of numerical and verbal information on product attributes : implications for consumer memory / 1992:104

Madhubalan Viswanathan, 1992 .

A study of comparative judgments based on numerical and verbal attribute labels / 1992:113

Sunder Narayanan, Madhubalan Viswanathan, 1992 .

Understanding how Product Attributes Influence Product Categorization: Development and Validation of Fuzzy Set-Based Measures of Gradedness in Product Categories

Terry L. Childers, Madhubalan Viswanathan, Terry L. Childers, 1999 .

Processing of Numerical and Verbal Product Information

Terry L. Childers, Madhubalan Viswanathan, Terry L. Childers, 1996 .

An examination of the categorization process for pictures and words / Madhubalan Viswanathan ; Terry L. Childers 1992:124

Terry L. Childers, Madhubalan Viswanathan, 1992 .

Encoding and memory differences between numerical and verbal product information. BEBR 92-0141

Madhubalan Viswanathan, 1992 .

Special Session Summary Ado You Remember How Much It Costs?@ Perspectives on Encoding and Memory For Price Information

Madhubalan Viswanathan, 1998 .

Conducting transformative consumer research: Lessons learned in moving from basic research to transformative impact in subsistence marketplaces

Madhubalan Viswanathan, 2012 .

Representation of Numerical and Verbal Product Information in Consumer Memory

Terry L. Childers, Madhubalan Viswanathan, M. Viswanathan, 2000 .

Measuring speech quality for text-to-speech systems: development and assessment of a modified mean opinion score (MOS) scale

Mahesh Viswanathan, Madhubalan Viswanathan, M. Viswanathan, 2005, Comput. Speech Lang..

Processing numerical versus verbal attribute information: A study using information acquisition patterns

Sunder Narayanan, Madhubalan Viswanathan, 1992 .

The influence of reference information on the usage of nutrition information. BEBR 92-0142

Madhubalan Viswanathan, 1992 .

Individual differences in "need for precision" / 1992:102

Madhubalan Viswanathan, 1992 .

Using Magnitude Estimation Scaling in Marketing Research: An Application to Understand how Consumers Think about Product Attributes

Madhubalan Viswanathan, Terry L. Childers, Sanjay Nagaraj, 1995 .

Marketing in subsistence marketplaces: consumption and entrepreneurship in a South Indian context

Srinivas Sridharan, Madhubalan Viswanathan, M. Viswanathan, 2008 .

Maximum versus Meaningful Discrimination in Scale Response: Implications for Validity of Measurement of Consumer Perceptions about Products

Seymour Sudman, Madhubalan Viswanathan, S. Sudman, 2004 .

Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management

José Antonio Rosa, Madhubalan Viswanathan, Jose A Rosa, 2005 .

Effects of pictorial product-warnings on low-literate consumers

Madhubalan Viswanathan, Haeran Jae, M. Viswanathan, 2012 .

Measurement of Individual Differences in Preference for Numerical Information

Madhubalan Viswanathan, M. Viswanathan, 1993 .

The measurement of intergenerational communication and influence on consumption: Development, validation, and cross-cultural comparison of the IGEN scale

Terry L. Childers, Madhubalan Viswanathan, M. Viswanathan, 2000 .

Commentary on “Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies”

Ujwal Kayande, Madhubalan Viswanathan, M. Viswanathan, 2012 .

Comparative judgments of numerical and verbal attribute labels

Sunder Narayanan, Madhubalan Viswanathan, S. Narayanan, 1994 .

Understanding Product and Market Interactions in Subsistence Marketplaces: A Study in South India

Madhubalan Viswanathan, M. Viswanathan, 2007 .

Does a single response category in a scale completely capture a response

Shantanu Dutta, Mark Bergen, Terry L. Childers, 1996 .

An Enquiry into the Process of Categorization of Pictures and Words

Terry L. Childers, Madhubalan Viswanathan, M. Viswanathan, 2003, Perceptual and motor skills.

Understanding the influence of literacy on consumer memory: The role of pictorial elements

Lan Xia, Madhubalan Viswanathan, Roland Gau, 2009 .

Maximum versus meaningful discrimination in scale responses : a perspective on the optimal number of response categories to use in a scale. BEBR 92-0136

Seymour Sudman, Madhubalan Viswanathan, 1992 .

Product and Market Development For Subsistence Marketplaces

José Antonio Rosa, Madhubalan Viswanathan, 2007 .

DOING WELL BY DOING GOOD: PURSUING COMMERCIAL SUCCESS BY INTERNALIZING SOCIAL GOOD IN SUBSISTENCE MARKETS.

Madhubalan Viswanathan, Roland Gau, A. Seth, 2007 .

Studying low-literate consumers through experimental methods: Implications for subsistence marketplaces

Madhubalan Viswanathan, Roland Gau, Haeran Jae, 2012 .

A Micro-Level Approach to Understanding BoP Markets

Madhubalan Viswanathan, M. Viswanathan, 2010 .

Marketing to subsistence consumers: Lessons from practice

José Antonio Rosa, Madhubalan Viswanathan, Kelly Weidner, 2010 .

Ingraining Product-Relevant Social Good into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation

Madhubalan Viswanathan, Roland Gau, A. Seth, 2009 .

Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship beyond Literacy and Resource Barriers

José Antonio Rosa, Madhubalan Viswanathan, Jose A Rosa, 2007 .

Understanding and Enabling Marketplace Literacy in Subsistence Contexts: The Development of a Consumer and Entrepreneurial Literacy Educational Program in South India.

Madhubalan Viswanathan, R. Venkatesan, S. Gajendiran, 2008 .

Sustainable product and market development for subsistence marketplaces: Creating educational initiatives in radically different contexts

Ali A. Yassine, Madhubalan Viswanathan, A. Yassine, 2011 .

Understanding consumption and entrepreneurship in subsistence marketplaces

Srinivas Sridharan, Madhubalan Viswanathan, Robin J. B. Ritchie, 2010 .