Katie MacMillan

Methods for the Analysis of Media Contents

Peter Golding, Thomas Koenig, Michael Billig, 2009 .

Foresight Vehicle: Investigating the Effects of Downstream Channel Relationships on New Product Launch Outcomes

Gareth Smith, Veronica Wong, Katie MacMillan, 2002 .

The Wow Factor

Katie MacMillan, Thomas Koenig, T. Koenig, 2004 .

More Than Just Coding? Evaluating CAQDAS in a Discourse Analysis of News Texts

Katie MacMillan, Katie MacMillan, 2005 .

Theory-Building with Nud.Ist: Using Computer Assisted Qualitative Analysis in a Media Case Study

Katie MacMillan, Katie MacMillan, Shelley McLachlan, 1999 .