Mariëlle E. H. Creusen

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A review of marketing research on product design and directions for future research

K. Scott Swan, Michael G. Luchs, Mariëlle E. H. Creusen, 2014 .

The Identification of Three Product Appearance Attributes

Jan P.L. Schoormans, Mariëlle E. H. Creusen, Janneke Blijlevens, 2009 .

Designing For Inclusion Rather Than Exclusion

Jan P.L. Schoormans, Mariëlle E. H. Creusen, Robert W. Veryzer, 2005 .

Type of Information Processing in Judging Utilitarian and Expressive Product Attributes

Jan P.L. Schoormans, Mariëlle E. H. Creusen, 2001 .

The Different Roles of Product Appearance in Consumer Choice

Mariëlle E. H. Creusen, Jan Schoormans, J. Schoormans, 2005 .

The influence of experiential augmentation on product evaluation

Mariëlle E. H. Creusen, G. Gemser, M. Candi, 2018 .

Choice of consumer research methods in the front end of new product development

Mariëlle E. H. Creusen, E. Hultink, K. Eling, 2013 .

Product value importance and consumer preference for visual complexity and symmetry

Jan P.L. Schoormans, Mariëlle E. H. Creusen, Robert W. Veryzer, 2010 .

Research Opportunities Related to Consumer Response to Product Design

Mariëlle E. H. Creusen, 2011 .

Product Appearance and Consumer Pleasure

Mariëlle E. H. Creusen, H.M.J.J. Snelders, H. Snelders, 2002 .

How consumers perceive product appearance: The identification of three product appearance attributes

Jan P.L. Schoormans, Mariëlle E. H. Creusen, Janneke Blijlevens, 2009 .

Product appearance and consumer choice

Mariëlle E. H. Creusen, 1998 .

The nature of differences between similarity and preference judgements

Jan P.L. Schoormans, Mariëlle E. H. Creusen, 1997 .

Consumer Response to Product Form

Mariëlle E. H. Creusen, 2015 .

Perspective: A Review of Marketing Research on Product Design with Directions for Future Research

K. Scott Swan, Michael G. Luchs, Mariëlle E. H. Creusen, 2016 .

The importance of product aspects in choice: the influence of demographic characteristics

Mariëlle E. H. Creusen, 2010 .