Robert J. Kent

发表

Music Semantic Differential Scales

James J. Kellaris, Robert J. Kent, 2012 .

An Integrated Model of Set Top Box Tuning Behavior

David A. Schweidel, Robert J. Kent, 2008 .

Advice through mice: individual and advisor-system differences in online recommendations

Paul F. Nunes, Robert J. Kent, Patrick D. Lynch, 2004, Int. J. Web Eng. Technol..

Second-by-Second Looks at the Television Commercial Audience

Robert J. Kent, 2002, Journal of Advertising Research.

Introducing the Ad ECG

David A. Schweidel, Robert J. Kent, 2011, Journal of Advertising Research.

Switching before the pitch: Exploring television channel changing before the ads even start

Robert J. Kent, 2013 .

An exploratory investigation of responses elicited by music varying in tempo, tonality, and texture

James J. Kellaris, Robert J. Kent, R. J. Kent, 1993 .

Competitive versus noncompetitive clutter in television advertising

Robert J. Kent, R. J. Kent, 1993 .

Exploring Tempo and Modality Effects, on Consumer Responses to Music

James J. Kellaris, Robert J. Kent, R. J. Kent, 1991 .

The Differential Effects of within-Brand and between-Brand Processing on the Recall and Recognition of Television Commercials

Robert J. Kent, Karen A. Machleit, R. J. Kent, 1990 .

Competitive clutter in network television advertising: Current levels and advertiser responses

Robert J. Kent, 1995 .

Predictors of the Gap between Program and Commercial Audiences: An Investigation using Live Tuning Data

David A. Schweidel, Robert J. Kent, R. J. Kent, 2010 .

An Anchoring and Adjustment Model of Purchase Quantity Decisions

Robert J. Kent, Brian Wansink, Stephen J. Hoch, 1998 .