Gong Sun

Exploring luxury consumption motives in China

Gong Sun, 2012 .

The Two different effects of Chinese traditional culture on luxury consumption : face and harmony

Hume Winzar, Steven D'Alessandro, Jun Chen, 2011 .

Need for uniqueness as a mediator of the relationship between face consciousness and status consumption in China

Jun Chen, Gong Sun, Jun Chen, 2017, International journal of psychology : Journal international de psychologie.

Do we measure what we expect to measure? Some issues in the measurement of culture in consumer research

Hume Winzar, Steven D'Alessandro, Lester W. Johnson, 2014 .

The Intermediate Linkage Between Materialism and Luxury Consumption: Evidence from the Emerging Market of China

Zhiming Cheng, Gong Sun, Zhiming Cheng, 2017 .