Kerstin Reimer

Essays zur Analyse und Prognose des Kaufverhaltens von Kunden im Internet

Kerstin Reimer, 2011 .

How Online Consumer Segments Differ in Long-term Marketing Effectiveness

Kerstin Reimer, Koen Pauwels, Oliver J. Rutz, 2014 .

What customer information should companies use for customer relationship management? Practical insights from empirical research

Kerstin Reimer, Jan U. Becker, Kerstin Reimer, 2015 .