Carol Wheatley

Trends in retail pricing: A consumer perspective

U. McMahon-Beattie, I. Yeoman, C. Wheatley, 2017 .

Keeping it pure – a pedagogical case study of teaching soft systems methodology in scenario and policy analysis

Una McMahon-Beattie, I Yeoman, Carol Wheatley, 2016 .

Trends in retail pricing: A consumer perspective

U. McMahon-Beattie, I. Yeoman, Carol Wheatley, 2016, Journal of Revenue and Pricing Management.