Russell I. Haley

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The Trouble with Concept Testing

Russell I. Haley, Ronald Gatty, R. Gatty, 1971 .

NEW USES FOR PURCHASE PANEL DATA: NEW PRODUCT TEST MARKETING AND SEGMENTATION RESEARCH

Ronald E. Frank, Russell I. Haley, 1972 .

The ARF Copy Research Validity Project

Russell I. Haley, Allan L. Baldinger, 2000, Journal of Advertising Research.

Testing Thirteen Attitude Scales for Agreement and Brand Discrimination

Russell I. Haley, P. Case, Peter B. Case, 1979 .

Attitude Research in Transition

Russell I. Haley, J. Coulson, 1973 .

Benefit Segmentation: A Decision-oriented Research Tool

Russell I. Haley, 1968 .

BENEFIT SEGMENTATION –20 YEARS LATER

Russell I. Haley, 1984 .

A rejoinder to `conclusions from the ARF's copy research validity project'

Russell I. Haley, 1994 .

The missing measures of copy testing

Russell I. Haley, James Staffaroni, 1994 .

Integrating Cues into Means-End Chain Models

Jonathan Gutman, Russell I. Haley, Russell I. Haley, 1997 .

Developing Effective Communications Strategy: A Benefit Segmentation Approach

Russell I. Haley, Russell I. Haley, 1985 .

Benefit Segmentation -Thoughts on Its Past and Its Future

Russell I. Haley, 1999 .