Josefa D. Martín-Santana

The Effectiveness of Web ADS: Rectangle vs Contextual Banners

Josefa D. Martín-Santana, Asunción Beerli-Palacio, J. Martín-Santana, 2012, Online Inf. Rev..

A review of research on neuromarketing using content analysis: key approaches and new avenues

Josefa D. Martín-Santana, Lorena Robaina-Calderín, Lorena Robaina-Calderín, 2021, Cognitive Neurodynamics.

Optimization of media planning variables for television based on the advertiser’s industry

Eva Reinares-Lara, Josefa D. Martín-Santana, J. Martín-Santana, 2018 .