Aarti Saini

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Artificial Intelligence and Automation

Rohan G. Bhalla, Aarti Saini, 2022, Handbook of Research on Innovative Management Using AI in Industry 5.0.

Moderating Role of Education and Gender on the Effects of Celebrity Endorsement on Strength, Uniqueness, and Favourability in Brand Association: Evidence from India

S. Parayitam, Aarti Saini, Satyanarayana Parayitam, 2020 .

Temporary love: A love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness

Muhammad Kashif, Silvia Platania, Aarti Saini, 2023, Journal of Global Scholars of Marketing Science.