Saeid Dokhanian

Increasing Sales Through Social Media Marketing: The Role of Customer Brand Attachment, Brand Trust, and Brand Equity

S. Heidari, M. Zarei, Alireza Daneshfar, 2023, Marketing and Management of Innovations.

The Effectiveness of System Quality, Habit, and Effort Expectation on Library Application Use Intention: The Mediating Role of Perceived Usefulness, Perceived Ease of Use, and User Satisfaction

S. Heidari, Saeid Dokhanian, Nasim Roustapisheh, 2022, International Journal of Business Information Systems.