Yann Verhellen

Consumers' responses to brand placement in online and offline media

Yann Verhellen, 2015 .

Children's responses to traditional versus hybrid advertising formats

Caroline Oates, Nathalie Dens, Yann Verhellen, 2014 .

Do I know you? How brand familiarity and perceived fit affect consumers’ attitudes towards brands placed in movies

Patrick De Pelsmacker, Nathalie Dens, Yann Verhellen, 2016 .

Consumer Responses to Brands Placed in Youtube Movies: The Effect of Prominence and Endorser Expertise

Patrick De Pelsmacker, Nathalie Dens, Yann Verhellen, 2013 .