Manuel Stegemann

Let Your Customer Be King: The Impact of Participative Pricing on Monetary and Behavioral Outcomes and Mediating Effects (An Extended Abstract)

Wayne D. Hoyer, M. Bues, Laura K. Kraus, 2016 .

The impact of buyer–seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism

Ju-Young Kim, K. Kaufmann, Manuel Stegemann, 2014 .

The impact of buyer–seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism

Ju-Young Kim, K. Kaufmann, Manuel Stegemann, 2013, Marketing Letters.