Thomas Hollmann

The Analysis of Customer Lifetime Value: How to Segment and Measure the Segmentation Accuracy

Sang Pil Han, Kaitlyn Ong, Canh Tsen, 2016 .

Reaching the breaking point: a dynamic process theory of business-to-business customer defection

Mary Jo Bitner, Thomas Hollmann, Cheryl Burke Jarvis, 2014, Journal of the Academy of Marketing Science.