Günther Botschen

Introduction to the Special issue on service marketing and management: European contributions

Rik Pieters, Günther Botschen, 1999 .

Strategy paradigms for the management of quality:dealing with complexity

Ian Combe, Günther Botschen, I. Combe, 2004 .

Using means‐end structures for benefit segmentation: An application to services

Rik Pieters, Günther Botschen, R. Pieters, 1999 .

Hard versus Soft Laddering: Implications for Appropriate Use

Günther Botschen, Eva Thelen, 1998 .

Using Means-End Structures for Benefit Segmentation in a Service Industry

Rik Pieters, Günther Botschen, R. Pieters, 1997 .