Randi Priluck Grossman

What we know about consumers’ color choices

Randi Priluck Grossman, Joseph Wisenblit, Joseph Z. Wisenblit, 1999 .

The Persistence of Classically Conditioned Brand Attitudes

Randi Priluck Grossman, Brian D. Till, B. Till, 1998 .

Developing and managing effective consumer relationships

Randi Priluck Grossman, 1998 .

Co‐branding in advertising: developing effective associations

Randi Priluck Grossman, 1997 .