Sajeev Varki

Creativity and Visual Complexity

Christy Ashley, Daniel A. Sheinin, Sajeev Varki, 2015 .

Technology and Optimal Segment Size

Roland T. Rust, Sajeev Varki, R. Rust, 1998 .

Consumer Involvement in Relationship Marketing of Services

Sajeev Varki, Sajeev Varki, Shirley Wong, 2003 .

Rising from the ashes of advertising

Roland T. Rust, Sajeev Varki, R. Rust, 1996 .

Using service quality data for competitive marketing decisions

Peter J. Danaher, Roland T. Rust, Sajeev Varki, 2000 .