Paul W. Miniard

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Some Can, Some Can't, and Some Don't Know How They Did It: a Direct Test of the Utility Maximization Hypothesis

Peter R. Dickson, Joel E. Urbany, Paul W. Miniard, 1986 .

Information Integration: an Information Processing Perspective

Joel B. Cohen, Peter R. Dickson, Paul W. Miniard, 1980 .

An examination of the Fishbein-Ajzen behavioral-intentions model's concepts and measures ☆

Joel B. Cohen, Paul W. Miniard, 1981 .

Mood as a Determinant of Postconsumption Product Evaluations: Mood Effects and Their Dependency on the Affective Intensity of the Consumption Experience

Paul W. Miniard, Deepak Sirdeshmukh, Sunil Bhatla, 1992 .

On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis

Paul W. Miniard, Randall L. Rose, Sunil Bhatla, 1990 .

Brand Cognitions As Determinants of Brand Attitudes: the Influence of Measurement and Processing Involvement

Paul W. Miniard, Randall L. Rose, Sunil Bhatla, 1990 .

On the Potential for Advertising to Facilitate Trust in the Advertised Brand

Paul W. Miniard, Fuan Li, 2006 .

The Case for Noncognitive Determinants of Attitude: A Critique of Fishbein and Middlestadt

Paul W. Miniard, M. Barone, Michael J. Barone, 1997 .

Picture-Based Persuasion Processes and the Moderating Role of Involvement

Kenneth R. Lord, H. Rao Unnava, Peter R. Dickson, 1991 .

Retailers’ Use of Partially Comparative Pricing: From Across-Category to Within-Category Effects

Paul W. Miniard, M. Barone, S. Mohammed, 2013 .

Consumer Response to Retailers’ Use of Partially Comparative Pricing

Paul W. Miniard, M. Barone, K. Manning, 2004 .

Modeling Personal and Normative Influences on Behavior

Joel B. Cohen, Paul W. Miniard, 1983 .

A Further Examination of Two Laboratory Tests of the Extended Fishbein Attitude Model

Peter R. Dickson, Paul W. Miniard, P. Dickson, 1978 .

Isolating Attitudinal and Normative Influences in Behavioral Intentions Models

Joel B. Cohen, Paul W. Miniard, 1979 .

When Persuasion Goes Undetected: The Case of Comparative Advertising

Paul W. Miniard, Brian D. Till, Randall L. Rose, 1993 .

The Influence of Positive Mood on Brand Extension Evaluations

Paul W. Miniard, M. Barone, Jean B. Romeo, 2000 .

Some Central and Peripheral Thoughts on the Routes to Persuasion

Kenneth R. Lord, Peter R. Dickson, Paul W. Miniard, 1988 .

If It Isn't a Duck Then Why Did It Quack? Competing Explanations For an Observed Effect of Illustrations in an Advertisement

Paul W. Miniard, P. Dickson, R. E. Burnkrant, 1986 .

Peripheral Persuasion and Brand Choice

Deepak Sirdeshmukh, Paul W. Miniard, Deepak Sirdeshmukh, 1992 .

Investigating the recall inhibition effect: A test of practical considerations

H. Rao Unnava, Paul W. Miniard, Sunil Bhatla, 1991 .

How and When Factual Ad Claims Mislead Consumers: Examining the Deceptive Consequences of Copy × Copy Interactions for Partial Comparative Advertisements

Paul W. Miniard, M. Barone, Michael J. Barone, 1999 .

The Misuse of Repeated Measures Analysis

Paul W. Miniard, S. LaTour, S. Latour, 2016 .

The Misuse of Repeated Measures Analysis in Marketing Research

Paul W. Miniard, S. LaTour, S. Latour, 1983 .

The impact of consumer avatars in Internet retailing on self-congruity with brands

Paul W. Miniard, Alexandra Aguirre‐Rodriguez, Alexandra Aguirre-Rodriguez, 2015 .

Examining the Diagnostic Utility of the Fishbein Behavioral Intentions Model

Paul W. Miniard, 1981 .

The facilitating influence of consumer knowledge on the effectiveness of daily value reference information

Paul W. Miniard, Fuan Li, M. Barone, 2000 .

Another Look at the Impact of Reference Information on Consumer Impressions of Nutrition Information

Paul W. Miniard, Randall L. Rose, M. Barone, 1996 .

Consumer behaviour : an Asia Pacific approach

Mehdi Taghian, Paul W. Miniard, James F. Engel, 2006 .

A Further Assessment of Indirect Comparative Advertising Claims of Superiority Over all Competitors

Paul W. Miniard, Randall L. Rose, M. Barone, 2006 .

Teaching transparencies, Consumer behavior,eighth edition, James F. Engel, Roger D. Blackwell, Paul W. Miniard

Paul W. Miniard, James F. Engel, R. Blackwell, 1995 .

Causal Relationships in the Fishbein Behavioral Intention Model

Thomas J. Page, Paul W. Miniard, 1984 .

Inhibiting Brand Name Recall: a Test of the Salience Hypothesis

Paul W. Miniard, Sunil Bhatla, H. R. Unnava, 1989 .

Mood and Brand Extension Judgments: Asymmetric Effects for Desirable Versus Undesirable Brands

Paul W. Miniard, M. Barone, 2002 .

Representing Attitude Structure: Issues and Evidence

Paul W. Miniard, Randall L. Rose, T. Page, 1986 .

The impact of consumer avatars in Internet retailing on self-congruity with brands

Paul W. Miniard, Alexandra Aguirre‐Rodriguez, Adriana M. Bóveda-Lambie, 2014, Marketing Letters.

What brand extensions need to fully benefit from their parental heritage

Peter R. Dickson, Paul W. Miniard, P. Dickson, 2018, Journal of the Academy of Marketing Science.

Consumer acceptance of brand extensions: Is parental fit preeminent?

Paul W. Miniard, S. Mohammed, Cecilia M. O. Alvarez, 2020 .

BRAND USAGE AND GENDER AS MODERATORS OF THE POTENTIAL DECEPTION ASSOCIATED WITH PARTIAL COMPARATIVE ADVERTISING

Paul W. Miniard, M. Barone, K. Palan, 2004 .

Understanding the Mental Representations Created by Comparative Advertising

Paul W. Miniard, M. Barone, K. Manning, 2001 .

On the Need for Relative Measures When Assessing Comparative Advertising Effects

Paul W. Miniard, M. Barone, K. Manning, 1993 .

What brand extensions need to fully benefit from their parental heritage

Peter R. Dickson, Paul W. Miniard, R. Jayanti, 2018, Journal of the Academy of Marketing Science.

Reassessing retailers' usage of partially comparative pricing

Paul W. Miniard, S. Mohammed, 2013 .

Tracking the effects of comparative and noncomparative advertising with relative and nonrelative measures: A further examination of the framing correspondence hypothesis

Paul W. Miniard, M. Barone, K. Manning, 1998 .

Predicting Behavior With Intentions: a Comparison of Conditional Versus Direct Measures

Paul W. Miniard, Carl Obermiller, T. Page, 1982 .