Roger Brooksbank

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Strategie Marketing Practices: Their contribution to the competitive success of medium-sized manufacturing firms in New Zealand

David Taylor, Roger Brooksbank, Ron Garland, 2008 .

The Anatomy of Marketing

Roger Brooksbank, 1994 .

Strategic marketing in Chinese manufacturing companies

Guo Huan, Roger Brooksbank, R. Brooksbank, 2008 .

Marketing in medium‐sized manufacturing firms

David A. Kirby, Roger Brooksbank, Dylan Jones-Evans, 1999 .

Marketing Planning: A Seven‐stage Process

Roger Brooksbank, 1990 .

Marketing as a Determinant of Long-Run Competitive Success in Medium-Sized U.K. Manufacturing Firms

David A. Kirby, Roger Brooksbank, George H. Tompson, 2003 .

The theory and practice of marketing planning in the smaller business

Roger Brooksbank, 1999 .

IT Adoption and the Independent Retail Business: The Retail Newsagency

David A. Kirby, Roger Brooksbank, Stephen Kane, 1992 .

The adoption of strategic marketing and its contribution to the competitive success of New Zealand companies

Roger Brooksbank, R. Brooksbank, David Taylor, 2002 .

Strategic marketing in action: A comparison of higher and lower performing manufacturing firms in the UK

Roger Brooksbank, R. Brooksbank, David Taylor, 2007 .

Defining the small business: a new classification of company size

Roger Brooksbank, 1991 .

Marketing and company performance: An examination of medium sized manufacturing firms in Britain

David A. Kirby, Roger Brooksbank, Gillian H. Wright, 1992 .