Eitan Muller

Determination of Adopter Categories by Using Innovation Diffusion Models

Vijay Mahajan, Rajendra K. Srivastava, Eitan Muller, 1990 .

Software Piracy: Estimation of Lost Sales and the Impact on Software Diffusion

Vijay Mahajan, Eitan Muller, Moshe Givon, 1995 .

Product and new product management

Vijay Mahajan, Glen L. Urban, Yoram Wind, 2014 .

New Product Diffusion Models in Marketing: A Review and Directions for Research:

Vijay Mahajan, Frank M. Bass, Eitan Muller, 1990 .