M. Rodríguez‐Serrano
发表
A. Faroque,
Mahabubur Rahman,
M. Rodríguez-Serrano,
2021
.
M. Lambkin,
M. Rodríguez-Serrano,
Mahabubur Rahman,
2019,
Journal of Brand Management.
M. Lambkin,
Mahabubur Rahman,
M. Rodríguez‐Serrano,
2019,
Journal of Brand Management.
M. Rodríguez-Serrano,
Enrique Martín-Armario,
M. Rodríguez‐Serrano,
2019,
Journal of Small Business Management.
Félix A. Martín-Velicia,
M. Rodríguez-Serrano,
M. Rodríguez‐Serrano,
2015
.
R. Morales‐Sánchez,
M. Rodríguez-Serrano,
Manuel Orta-Pérez,
2020,
Journal of Business Ethics.
R. Morales‐Sánchez,
M. Rodríguez-Serrano,
Manuel Orta-Pérez,
2019,
Journal of Business Ethics.
M. Rodríguez-Serrano,
Francisco Espasandín-Bustelo,
José Ignacio Rufino-Rus,
2023,
Journal of Business Research.
Anwar Sadat Shimul,
A. Faroque,
Mahabubur Rahman,
2023,
Journal of Macromarketing.
Francisco J. Acedo,
J. Casillas,
M. Rodríguez-Serrano,
2020
.
M. A. Oviedo-García,
Mario Castellanos-Verdugo,
Manuela Vega-Vázquez,
2020,
Journal of Policy Research in Tourism, Leisure and Events.
M. Hughes,
M. Rodríguez-Serrano,
Mahabubur Rahman,
2020,
British Journal of Management.
M. Lambkin,
Mahabubur Rahman,
M. Rodríguez-Serrano,
2018,
Industrial Marketing Management.
Marta Domínguez-CC,
M. Rodríguez-Serrano,
Carmen Barroso-Castro,
2020,
Journal of Small Business Management.
M. Lambkin,
M. Rodríguez-Serrano,
Mahabubur Rahman,
2017,
Journal of Advertising Research.
M. Lambkin,
Mahabubur Rahman,
M. Rodríguez-Serrano,
2017
.
C. Casanueva,
Á. Gallego,
M. Rodríguez-Serrano,
2019
.
M. Lambkin,
Mahabubur Rahman,
M. Rodríguez-Serrano,
2020
.