Xavier Drèze

发表

EDLP, Hi-Lo, and Margin Arithmetic

Stephen J. Hoch, Xavier Dreze, Mary E. Purk, 1994 .

Feeling Superior: The Impact of Loyalty Program Structure on Consumers' Perceptions of Status

Xavier Drèze, Joseph C. Nunes, X. Drèze, 2009 .

Shelf management and space elasticity

Stephen J. Hoch, Xavier Dreze, Mary E. Purk, 1994 .

Recurring Goals and Learning: The Impact of Successful Reward Attainment on Purchase Behavior

Joseph C. Nunes, X. Drèze, Xavier Drèze, 2011 .

Recurring Goals: The Effect of Divisibility and Goal Attainment on Self-Efficacy and Effort

Joseph C. Nunes, X. Drèze, Xavier Drèze, 2007 .

Brand Extensions of Experiential Goods: Movie Sequel Evaluations

X. Drèze, Sanjay Sood, Xavier Drèze, 2006 .

Putting one-to-one marketing to work: Personalization, customization, and choice

Yogesh V. Joshi, Nicholas H. Lurie, Niladri B. Syam, 2008 .

Real-Time Evaluation of E-mail Campaign Performance

Xavier Drèze, André Bonfrer, X. Drèze, 2009, Mark. Sci..

Modeling Movie Life Cycles and Market Share

Xavier Drèze, Fred S. Zufryden, A. Ainslie, 2005 .

Internet advertising: Is anybody watching?

X. Drèze, François-Xavier Hussherr, Xavier Drèze, 2003 .

Your loyalty program is betraying you.

Xavier Drèze, Joseph C. Nunes, X. Drèze, 2006, Harvard business review.

Signaling Status with Luxury Goods: The Role of Brand Prominence

Joseph C. Nunes, X. Drèze, Y. Han, 2010 .

An empirical investigation of the impact of communication timing on customer equity

X. Drèze, André Bonfrer, Xavier Drèze, 2008 .

A Study of Consumer Switching Behavior Across Internet Portal Web Sites

Xavier Drèze, Sukekyu Lee, Fred Zufryden, 2003, Int. J. Electron. Commer..

Lessons from the front line: two key ways in which the internet has changed marketing forever

Xavier Drèze, Xavier Drèze, 2005 .

Do Promotions Increase Store Expenditures? A Descriptive Study of Household Shopping Behavior

Xavier Drèze, Naufel J. Vilcassim, Patricia Nisol, 2004 .

Exploiting the installed base using cross-merchandising and category destination programs

Xavier Drèze, Stephen J. Hoch, S. J. Hoch, 1998 .

A Descriptive Study of Household Shopping Behavior

X. Drèze, Xavier Drèze, 2002 .

Internet advertising: The medium is the difference

Fred S. Zufryden, Xavier Dreze, X. Drèze, 2000 .

The Endowed Progress Effect: How Artificial Advancement Increases Effort

Joseph C. Nunes, X. Drèze, Xavier Drèze, 2006 .

Creating Win-Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals

D. Bell, X. Drèze, David R. Bell, 2003 .

Conspicuous consumption in a recession: Toning it down or turning it up?

Joseph C. Nunes, X. Drèze, Y. Han, 2011 .

Too Close to Quit: The Effect of Reward Fungibility on Consumer Behavior

Joseph C. Nunes, X. Drèze, Xavier Drèze, 2004 .

Measuring the Price Knowledge Shoppers Bring to the Store

X. Drèze, M. Vanhuele, Xavier Drèze, 2002 .

Using Combined-Currency Prices to Lower Consumers’ Perceived Cost

Joseph C. Nunes, Xavier Drèze, 2004 .

A Framework for Understanding Communication through Comics (Illustrated)

Xavier Drèze, Eric Yorkston, Eric Yorkston, 2020, Review of Marketing Research.

First Impressions: Status Signaling Using Brand Prominence

Joseph C. Nunes, X. Drèze, Y. Han, 2008 .

Modeling consumer visit frequency on the Internet

Xavier Drèze, Sukekyu Lee, Fred Zufryden, 2001, Proceedings of the 34th Annual Hawaii International Conference on System Sciences.

Moving from customer lifetime value to customer equity

Xavier Drèze, X. Drèze, André Bonfrer, 2009 .

Measurement of online visibility and its impact on Internet traffic

Fred Zufryden, Xavier Drèze, 2004 .

Effects of Seller-Supplied Prices on Buyers' Product Evaluations: Reference Prices in an Internet Auction Context

Michael A. Kamins, X. Drèze, V. Folkes, 2004 .