Seung Hwan Lee

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Touching holograms with windows mixed reality: Renovating the consumer retailing services

Atefeh Mashatan, Milad Dehghani, Seung Hwan Lee, 2020 .

An Analysis of the Quality Attributes of Semiconductor Deposition Equipment Using Kano Model: Implications from the Perspective of Complex Products and Systems (CoPS)

Seung Hwan Lee, Byung-Keun Kim, Ilyong Ji, 2020 .

Profiling gifters via a psychographic segmentation analysis: insights for retailers

Seung Hwan Lee, Xuan Quach, X. Quach, 2021 .

Usurping Double-Ending Fraud in Real Estate Transactions via Blockchain Technology

Victoria L. Lemieux, Atefeh Mashatan, Przemyslaw Szufel, 2021, J. Database Manag..

The Structural Importance of Consumer Networks

Seung Hwan Lee, 2011 .

A Two-Wave Study of Self-Monitoring Personality, Social Network Churn, and In-Degree Centrality in Close Friendship and General Socializing Networks

Israr Qureshi, Seung Hwan Lee, Arjun Bhardwaj, 2016 .

Embodied cognition and social consumption: Self-regulating temperature through social products and behaviors

Seung Hwan Lee, Andrew W. Perkins, Jeff D. Rotman, 2014 .

Proactive Personality Heterophily and the Moderating Role of Proactive Personality on Network Centrality and Psychological Outcomes: A Longitudinal Study

Seung Hwan Lee, A. Konrad, I. Qureshi, 2014 .

The effects of Virtual Reality (VR) on charitable giving: The role of empathy, guilt, responsibility, and social exclusion

Seung Hwan Lee, Maria Kandaurova, 2019, Journal of Business Research.

An Exploration of Initial Purchase Price Dispersion and Service-Subscription Duration

Seung Hwan Lee, 2019, Sustainability.

Network Centrality and Opinion Leadership: A Social Network Analysis

June Cotte, Seung Hwan Lee, June Cotte, 2009 .

Context As a Source of Clarity: the Effects of Ad Context and Gender on Consumers' Processing of Product Incongruity

June Cotte, Seung Hwan Lee, June Cotte, 2010 .

Using warmth as the visual design of a store: Intimacy, relational needs, and approach intentions

Ho Jung Choo, Seung Hwan Lee, Eunsoo Baek, 2018, Journal of Business Research.

THE INFLUENCE OF CULTURAL INTELLIGENCE ON SELLER-CUSTOMER RELATIONSHIP

Seung Hwan Lee, N. Halifax, Scotia, 2008 .

A STUDY OF RACE/ETHNICITY AS A MODERATOR OF THE RELATIONSHIP BETWEEN SOCIAL CAPITAL AND SATISFACTION.

Israr Qureshi, Seung Hwan Lee, Arjun Bhardwaj, 2008 .

The effect of relational age on older Canadian employees' perceptions of human resource practices and sense of worth to their organization

Seung Hwan Lee, Marjorie Armstrong-Stassen, M. Armstrong-Stassen, 2009 .

What do students think about group work in business education? An investigation into the benefits, challenges, and student-suggested solutions

Ksenia Sergueeva, Seung Hwan Lee, Donna Smith, 2016 .

Towards professionalising Canadian retail management careers

Seung Hwan Lee, Frances Gunn, Anna Cappuccitti, 2020 .

The satisfaction and stress of being a market maven: A social network perspective

Seung Hwan Lee, Gail Leizerovici, Shuoyang Zhang, 2015 .

Brand identity fit in co-branding: The moderating role of C-B identification and consumer coping

Seung Hwan Lee, Na Xiao, 2014 .

Stochastic risk assessment of urban soils contaminated by heavy metals in Kazakhstan.

Seung Hwan Lee, Woojin Lee, E. Ramazanova, 2021, The Science of the total environment.

Post-Purchase Consumer Regret: Conceptualization and Development of the Ppcr Scale

Seung Hwan Lee, June Cotte, 2009 .

Virtual products as an extension of my body: Exploring hedonic and utilitarian shopping value in a virtual reality retail environment

Seung Hwan Lee, Ayman Alzayat, Seung Hwan (Mark) Lee, 2021 .

Forgiving Sports Celebrities with Ethical Transgressions: The Role of Parasocial Relationships, Ethical Intent and Regulatory Focus Mindset

Seung Hwan Lee, Travis J. Simkins, S. Chowdhury, 2018 .

I’ll laugh, but I won’t share: The role of darkness on evaluation and sharing of humorous online taboo ads

Seung Hwan Lee, A. Brandt, Yuni Groff, 2017 .

When Do Limited Time Offers Work? a Reactance Perspective

Ashesh Mukherjee, Seung Hwan Lee, Seung Hwan Lee, 2017 .

Ethics and Expertise: A Social Networks Perspective

Seung Hwan Lee, 2013 .

The role of consumers' network positions on information-seeking behavior of experts and novices: A power perspective

Seung Hwan Lee, 2014 .

The Relationship of Work Status (In)Congruency with Perceived Employer Commitment and Commitment of Community Health Nurses

Seung Hwan Lee, M. Armstrong-Stassen, S. Cameron, 2008 .

The social network implications of prestigious goods among young adults: evaluating the self vs others

Seung Hwan Lee, Sean Luster, 2015 .

When are frugal consumers not frugal? The influence of personal networks

Seung Hwan Lee, 2016 .

Learning the ShamWow: Creating Infomercials to Teach the AIDA Model

Seung Hwan Lee, Seung Hwan Lee, K. Douglas Hoffman, 2015 .

CREATING A VIDEO DOCUMENTARY AS A TOOL FOR REFLECTION AND ASSESSMENT: CAPTURING GUERILLA MARKETING IN ACTION

Seung Hwan Lee, K. D. Hoffman, Ksenia Sergueeva, 2018 .

Profiling people’s perceptions of retail management careers

Seung Hwan Lee, Frances Gunn, Hilary Taylor, 2017 .

Assessing Google Cardboard virtual reality as a content delivery system in business classrooms

Seung Hwan Lee, Ksenia Sergueeva, Mathew Catangui, 2017 .

The warmth of our regrets: Managing regret through physiological regulation and consumption

Seung Hwan Lee, Andrew W. Perkins, Jeff D. Rotman, 2017 .

Student Perceptions of Benefits and Challenges of Peer Mentoring Programs: Divergent Perspectives From Mentors and Mentees

Seung Hwan Lee, Frances Gunn, Madelyn Steed, 2017 .

Chewing increases consumers' thought-engagement during retail shopping

Seung Hwan Lee, Ksenia Sergueeva, 2017 .