Durairaj Maheswaran

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The Influence of Message Framing and Issue Involvement

Joan Meyers-Levy, D. Maheswaran, Durairaj Maheswaran, 1990 .

"Every coin has two sides": The effects of dialectical thinking and attitudinal ambivalence on psychological discomfort and consumer choice

Hean Tat Keh, D. Maheswaran, Xiuping Li, 2017 .

Mapping Attitude Formation as a Function of Information Input: Online Processing Models of Attitude Formation

Maureen Morrin, James Jaccard, Durairaj Maheswaran, 2002 .

Exploring Message Framing Outcomes When Systematic, Heuristic, or Both Types of Processing Occur

Joan Meyers-Levy, D. Maheswaran, Durairaj Maheswaran, 2004 .

Cultural Variations in Country of Origin Effects

Durairaj Maheswaran, D. Maheswaran, Zeynep Gürhan-Canli, 2000 .

Consumers' implicit theories about personality influence their brand personality judgments

D. Maheswaran, S. Jain, Pragya Mathur, 2012 .

Pandemics and marketing: insights, impacts, and research opportunities

Rebecca J. Slotegraaf, R. Srinivasan, D. Maheswaran, 2021, Journal of the Academy of Marketing Science.

Heuristic processing can bias systematic processing: effects of source credibility, argument ambiguity, and task importance on attitude judgment.

S. Chaiken, D. Maheswaran, S. Chaiken, 1994, Journal of personality and social psychology.

Consumer mindsets and self-enhancement: Signaling versus learning

D. Maheswaran, H. Chun, Pragya Mathur, 2016 .

The Context (In)Dependence of Low-Fit Brand Extensions

D. Maheswaran, Pragya Mathur, Malika Malika, 2022, Journal of Marketing.

The psychology of appraisal: : Specific emotions and decision-making

Durairaj Maheswaran, Nidhi Agrawal, D. Maheswaran, 2015 .

The psychology of appraisal : Speci fi c emotions and decision-making

D. Maheswaran, A. Duhachek, Nidhi Agrawal, 2015 .

The Effect of Cultural Orientation on Persuasion

S. Ratneshwar, S. Chaiken, J. Aaker, 1997 .

Motivational and Cultural Variations in Mortality Salience Effects: Contemplations on Terror Management Theory and Consumer Behavior

Durairaj Maheswaran, Nidhi Agrawal, D. Maheswaran, 2004 .

Exploring Differences in Males' and Females' Processing Strategies

Joan Meyers-Levy, D. Maheswaran, Durairaj Maheswaran, 1991 .

Issues and New Directions in Global Consumer Psychology

S. Shavitt, D. Maheswaran, Durairaj Maheswaran, 2000 .

Promoting systematic processing in low-motivation settings: effect of incongruent information on processing and judgment.

S. Chaiken, D. Maheswaran, S. Chaiken, 1991, Journal of personality and social psychology.

Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firms

D. Maheswaran, Malika Malika, Durairaj Maheswaran, 2023, Journal of the Academy of Marketing Science.

Nation Equity: Incidental Emotions in Country-of-Origin Effects

D. Maheswaran, C. Chen, Durairaj Maheswaran, 2006 .

The Effects of Extensions on Brand Name Dilution and Enhancement

Durairaj Maheswaran, D. Maheswaran, Zeynep Gürhan-Canli, 1998 .

Determinants of Country-of-Origin Evaluations

D. Maheswaran, Zeynep Gürhan‐Canli, Durairaj Maheswaran, 2000 .

Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation

D. Maheswaran, Tanuka Ghoshal, Pragya Mathur, 2023, Journal of the Academy of Marketing Science.

The Effects of Self-Construal and Commitment on Persuasion

D. Maheswaran, Nidhi Agrawal, Durairaj Maheswaran, 2005 .

MAPping the Frontiers: Theoretical Advances in Consumer Research on Memory, Affect, and Persuasion

Gita Venkataramani Johar, Laura A. Peracchio, Durairaj Maheswaran, 2006 .

Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations

D. Maheswaran, Durairaj Maheswaran, 1994 .

The Effects of Country-Related Affect on Product Evaluations

D. Maheswaran, C. Chen, Pragya Mathur, 2014 .

Nation Equity: Integrating the Multiple Dimensions of Country of Origin Effects

D. Maheswaran, C. Chen, Junhong He, 2013 .

Nation Equity: Country-of Origin Effects and Globalization

D. Maheswaran, Y. C. Chen, Durairaj Maheswaran, 2008 .

For Better or For Worse? Valenced Comparative Frames and Regulatory Focus

Durairaj Maheswaran, Nidhi Agrawal, S. Jain, 2007 .

Perceived financial constraints and normative influence: discretionary purchase decisions across cultures

D. Maheswaran, S. Jain, Malika Malika, 2021, Journal of the Academy of Marketing Science.

Brand extension failure and parent brand penalty: The role of implicit theories

Mathew S. Isaac, S. Jain, Huifang Mao, 2023, Journal of Consumer Psychology.

Brand Name as a Heuristic Cue

S. Chaiken, D. Mackie, D. Maheswaran, 1992 .

Brand name as a heuristic cue: The effects of task importance and expectancy confirmation on consumer judgments.

Shelly Chaiken, Durairaj Maheswaran, Diane M. Mackie, 1992 .

The Influence of Consumers’ Lay Theories on Approach/Avoidance Motivation

Durairaj Maheswaran, Pragya Mathur, D. Maheswaran, 2009 .

EditorialFrom the Editor

Durairaj Maheswaran, 2008 .

The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments

B. Sternthal, D. Maheswaran, Durairaj Maheswaran, 1990 .

Message Framing Effects on Product Judgments

Joan Meyers-Levy, Durairaj Maheswaran, 1990 .

Motivated Reasoning: A Depth-of-Processing Perspective

D. Maheswaran, S. Jain, Durairaj Maheswaran, 2000 .