Durairaj Maheswaran
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Joan Meyers-Levy,
D. Maheswaran,
Durairaj Maheswaran,
1990
.
Hean Tat Keh,
D. Maheswaran,
Xiuping Li,
2017
.
Maureen Morrin,
James Jaccard,
Durairaj Maheswaran,
2002
.
Joan Meyers-Levy,
D. Maheswaran,
Durairaj Maheswaran,
2004
.
Durairaj Maheswaran,
D. Maheswaran,
Zeynep Gürhan-Canli,
2000
.
D. Maheswaran,
S. Jain,
Pragya Mathur,
2012
.
Rebecca J. Slotegraaf,
R. Srinivasan,
D. Maheswaran,
2021,
Journal of the Academy of Marketing Science.
S. Chaiken,
D. Maheswaran,
S. Chaiken,
1994,
Journal of personality and social psychology.
D. Maheswaran,
H. Chun,
Pragya Mathur,
2016
.
D. Maheswaran,
Pragya Mathur,
Malika Malika,
2022,
Journal of Marketing.
Durairaj Maheswaran,
Nidhi Agrawal,
D. Maheswaran,
2015
.
D. Maheswaran,
A. Duhachek,
Nidhi Agrawal,
2015
.
S. Ratneshwar,
S. Chaiken,
J. Aaker,
1997
.
Durairaj Maheswaran,
Nidhi Agrawal,
D. Maheswaran,
2004
.
Joan Meyers-Levy,
D. Maheswaran,
Durairaj Maheswaran,
1991
.
S. Shavitt,
D. Maheswaran,
Durairaj Maheswaran,
2000
.
S. Chaiken,
D. Maheswaran,
S. Chaiken,
1991,
Journal of personality and social psychology.
D. Maheswaran,
Malika Malika,
Durairaj Maheswaran,
2023,
Journal of the Academy of Marketing Science.
D. Maheswaran,
C. Chen,
Durairaj Maheswaran,
2006
.
Durairaj Maheswaran,
D. Maheswaran,
Zeynep Gürhan-Canli,
1998
.
D. Maheswaran,
Zeynep Gürhan‐Canli,
Durairaj Maheswaran,
2000
.
D. Maheswaran,
Tanuka Ghoshal,
Pragya Mathur,
2023,
Journal of the Academy of Marketing Science.
D. Maheswaran,
Nidhi Agrawal,
Durairaj Maheswaran,
2005
.
Gita Venkataramani Johar,
Laura A. Peracchio,
Durairaj Maheswaran,
2006
.
D. Maheswaran,
Durairaj Maheswaran,
1994
.
D. Maheswaran,
C. Chen,
Pragya Mathur,
2014
.
D. Maheswaran,
C. Chen,
Junhong He,
2013
.
D. Maheswaran,
Y. C. Chen,
Durairaj Maheswaran,
2008
.
Durairaj Maheswaran,
Nidhi Agrawal,
S. Jain,
2007
.
D. Maheswaran,
S. Jain,
Malika Malika,
2021,
Journal of the Academy of Marketing Science.
Mathew S. Isaac,
S. Jain,
Huifang Mao,
2023,
Journal of Consumer Psychology.
S. Chaiken,
D. Mackie,
D. Maheswaran,
1992
.
Shelly Chaiken,
Durairaj Maheswaran,
Diane M. Mackie,
1992
.
Durairaj Maheswaran,
Pragya Mathur,
D. Maheswaran,
2009
.
Durairaj Maheswaran,
2008
.
B. Sternthal,
D. Maheswaran,
Durairaj Maheswaran,
1990
.
Joan Meyers-Levy,
Durairaj Maheswaran,
1990
.
D. Maheswaran,
S. Jain,
Durairaj Maheswaran,
2000
.