Shimi Naurin Ahmad

How Do Expressed Emotions Affect the Helpfulness of a Product Review? Evidence from Reviews Using Latent Semantic Analysis

Michel Laroche, Shimi Naurin Ahmad, M. Laroche, 2015, Int. J. Electron. Commer..

Analyzing electronic word of mouth: A social commerce construct

Shimi Naurin Ahmad, Michel Laroche, M. Laroche, 2017, Int. J. Inf. Manag..

Emotions and Topics in Online WOM: Application of Latent Semantic Analysis

Shimi Naurin Ahmad, 2013 .

Understanding consumer's brand categorization across three countries: Application of fuzzy rule-based classification

Marie-Odile Richard, Shimi Naurin Ahmad, M. Richard, 2014 .

Uncovering the paths to helpful reviews using fuzzy-set qualitative comparative analysis

Shimi Naurin Ahmad, 2017 .

Extracting marketing information from product reviews: a comparative study of latent semantic analysis and probabilistic latent semantic analysis

Shimi Naurin Ahmad, M. Laroche, 2023, Journal of Marketing Analytics.

Uncovering the paths to helpful reviews using fuzzy-set qualitative comparative analysis

Shimi Naurin Ahmad, 2017, Journal of Marketing Analytics.

Shooting for the stars: What are the topics of reviews that affect star ratings?

Shimi Naurin Ahmad, M. Richard, 2023, Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration.