K. Foster

发表

The Medium Is Not the Message: Advertising Effectiveness and Content Evaluation in Print and on the Web

Katherine Gallagher, Jeffrey Parsons, K. Dale Foster, 2001, Journal of Advertising Research.

A Tale of Two Studies: Replicating ‘Advertising Effectiveness and Content Evaluation in Print and on the Web’

Katherine Gallagher, Jeffrey Parsons, K. Dale Foster, 2001, Journal of Advertising Research.