Verolien Cauberghe

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Restoring reputations in times of crisis: An experimental study of the Situational Crisis Communication Theory and the moderating effects of locus of control

Verolien Cauberghe, Patrick Vyncke, An-Sofie Claeys, 2010 .

Children's resilience during Covid-19 confinement. A child's perspective-Which general and media coping strategies are useful?

I. Vanwesenbeeck, V. Cauberghe, L. Hudders, 2021, Journal of community psychology.

In Pursuit of Play: Toward a Social Cognitive Understanding of Determinants of Digital Play

Jan Van Looy, Frederik De Grove, Verolien Cauberghe, 2014 .

Selling Luxury Products Online: The Effect of a Quality Label on Risk Perception, Purchase Intention and Attitude toward the Brand

V. Cauberghe, L. Hudders, Shubin Yu, 2018 .

Crisis response and crisis timing strategies, two sides of the same coin

V. Cauberghe, An-Sofie Claeys, Verolien Cauberghe, 2012 .

Comparing TV Ads and Advergames Targeting Children: The Impact of Persuasion Knowledge on Behavioral Responses

Patrick De Pelsmacker, Verolien Cauberghe, Katarina Panic, 2013 .

Implications of Stealing Thunder for the Impact of Expressing Emotions in Organizational Crisis Communication

J. Leysen, V. Cauberghe, An-Sofie Claeys, 2013 .

The Effectiveness of Telescopic Ads Delivered Via Interactive Digital Television: The Impact of the Amount of Information and the Level of Interactivity on Brand Responses

Patrick De Pelsmacker, Verolien Cauberghe, Patrick De Pelsmacker, 2010 .

Development and Validation of an Instrument for Measuring Individual Motives for Playing Digital Games

Verolien Cauberghe, Frederik De Grove, V. Cauberghe, 2016 .

Can the youth materialism scale be used across different countries and cultures?

Tina M. Lowrey, A. Nairn, Aysen Bakir, 2020, International Journal of Market Research.

Affective and cognitive reactions towards emerging food safety risks in Europe

M. Uyttendaele, V. Cauberghe, B. Sas, 2015 .

Beliefs, intentions, and beyond: A qualitative study on the adoption of sustainable gastrointestinal nematode control practices in Flanders' dairy industry.

V. Cauberghe, L. Hudders, J. Charlier, 2018, Preventive veterinary medicine.

Keeping Control: The Importance of Nonverbal Expressions of Power by Organizational Spokespersons in Times of Crisis

V. Cauberghe, An-Sofie Claeys, Verolien Cauberghe, 2014 .

Spokespersons’ Nonverbal Behavior in Times of Crisis: The Relative Importance of Visual and Vocal Cues

V. Cauberghe, A. De Waele, An-Sofie Claeys, 2018, Journal of Nonverbal Behavior.

Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance.

Nathalie Dens, Patrick De Pelsmacker, Verolien Cauberghe, 2009, Accident; analysis and prevention.

What makes crisis response strategies work? The impact of crisis involvement and message framing

Verolien Cauberghe, An-Sofie Claeys, V. Cauberghe, 2014 .

Are fashion consumers like schooling fish? The effectiveness of popularity cues in fashion e-commerce

V. Cauberghe, L. Hudders, Shubin Yu, 2018 .

Context effects of TV programme-induced interactivity and telepresence on advertising responses

M. Geuens, Patrick De Pelsmacker, V. Cauberghe, 2011 .

The adoption of interactive digital television by advertising professionals: exploring an international marketing communication medium

P. D. Pelsmacker, V. Cauberghe, P. Pelsmacker, 2012 .

The role of empathy in crisis communication: Providing a deeper understanding of how organizational crises and crisis communication affect reputation

V. Cauberghe, Lieze Schoofs, An-Sofie Claeys, 2019, Public Relations Review.

Considering Children’s Advertising Literacy From a Methodological Point of View: Past Practices and Future Recommendations

K. Poels, M. Walrave, K. Ponnet, 2018, Journal of Current Issues & Research in Advertising.

Taking Children’s Advertising Literacy to a Higher Level: A Multilevel Analysis Exploring the Influence of Parents, Peers, and Teachers

L. Hudders, P. De Pauw, Verolien Cauberghe, 2018, Commun. Res..

Disclosing brand placement to young children

V. Cauberghe, L. Hudders, P. De Pauw, 2018 .

Children and a changing media environment : investigating persuasion knowledge for integrated advertising formats

V. Cauberghe, Katarina Panic, P. Pelsmacker, 2012 .

Impact of flow on recognition of and attitudes towards in-game brand placements

I. Vermeir, S. Kazakova, Tina Tessitore, 2014 .

The Effect of Flow on Implicit Memory of In-Game Brand Placements

S. Kazakova, V. Cauberghe, Dieter Thijs, 2012 .

The credibility of refutation in two-sided anti-drug messages

V. Cauberghe, Erlinde Cornelis, P. Pelsmacker, 2015 .

The Impact of Media Multitasking on the Cognitive and Attitudinal Responses to Television Commercials: The Moderating Role of Type of Advertising Appeal

S. Kazakova, V. Cauberghe, L. Hudders, 2016 .

The impact of expressing mixed valence emotions in organizational crisis communication on consumer’s negative word-of-mouth intention

V. Cauberghe, An-Sofie Claeys, L. Hudders, 2018, Public Relations Review.

Spokespersons’ Nonverbal Behavior in Times of Crisis: The Relative Importance of Visual and Vocal Cues

V. Cauberghe, A. De Waele, An-Sofie Claeys, 2018, Journal of Nonverbal Behavior.

The role of a favorable pre-crisis reputation in protecting organizations during crises

Verolien Cauberghe, An-Sofie Claeys, V. Cauberghe, 2015 .

Humour as a Double‐Edged Sword in Response to Crises Versus Rumours: The Effectiveness of Humorously Framed Crisis Response Messages on Social Media

Liselot Hudders, Verolien Cauberghe, V. Cauberghe, 2018 .

The Impact of Message Sidedness on Adolescents’ Binge Drinking Intentions after Peer Pressure: The Moderating Role of Issue Involvement

V. Cauberghe, Erlinde Cornelis, P. Pelsmacker, 2012 .

Being healthy or looking good? The effectiveness of health versus appearance-focused arguments in two-sided messages

Patrick De Pelsmacker, V. Cauberghe, Erlinde Cornelis, 2014, Journal of health psychology.

Media Convergence and Media Multitasking

Snezhanka Kazakova, Verolien Cauberghe, S. Kazakova, 2013 .

Telescopic Ads on Interactive Digital Television

Patrick De Pelsmacker, Verolien Cauberghe, V. Cauberghe, 2009 .

Opportunities and Thresholds for Advertising on Interactive Digital TV

Patrick De Pelsmacker, Verolien Cauberghe, P. Pelsmacker, 2006 .

VR outreach and meat reduction advocacy: The role of presence, empathic concern and speciesism in predicting meat reduction intentions

V. Cauberghe, L. Hudders, L. Herrewijn, 2021, Appetite.

Consumers’ motivations for lurking and posting in brand communities on social networking sites

Marijke De Veirman, L. Hudders, P. Pelsmacker, 2017 .

Health versus appearance focus in one- versus two-sided messages discouraging sun tanning

V. Cauberghe, Erlinde Cornelis, P. Pelsmacker, 2013 .

Targeting the luxury consumer: A vice or virtue? A cross-cultural comparison of the effectiveness of behaviorally targeted ads

Liselot Hudders, Verolien Cauberghe, Shubin Yu, 2017 .