W. Dillon

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The New Product Problem: An Approach for Investigating Product Failures

William R. Dillon, Roger J. Calantone, Parker M. Worthing, 1979 .

Discrete Discriminant Analysis.

F. H. C. Marriott, William R. Dillon, Matthew Goldstein, 1979 .

Multivariate Analysis: Methods and Applications

M. Goldstein, W. R. Dillon, W. Dillon, 1984 .

Offending Estimates in Covariance Structure Analysis: Comments on the Causes of and Solutions to Heywood Cases

William R. Dillon, Narendra Mulani, W. R. Dillon, 1987 .

A Probabilistic Latent Class Model for Assessing Inter-Judge Reliability.

W R Dillon, N Mulani, W. R. Dillon, 1984, Multivariate behavioral research.

A simulation study to investigate the use of cutoff values for assessing model fit in covariance structure models

W. R. Dillon, Subhash Sharma, Ajith Kumar, 2005 .

Attitude organization and the attitude–behavior relation: A critique of Bagozzi and Burnkrant's reanalysis of Fishbein and Ajzen.

William R. Dillon, W. R. Dillon, Ajith Kumar, 1985 .

Scoring Frequency Data for Discriminant Analysis: Perhaps Discrete Procedures can be Avoided

William R. Dillon, Stuart Westin, S. Westin, 1982 .

A State-Space Approach for Structural Equation Model with Time Series Cross-Sectional Data

W. R. Dillon, Joonwook Park, Seokoo Lee, 2018, Structural Equation Modeling: A Multidisciplinary Journal.

On a test of independence for contingency tables

M. Goldstein, E. Wolf, W. Dillon, 1976 .

LADI: A Latent Discriminant Model for Analyzing Marketing Research Data

William R. Dillon, Narendra Mulani, N. Mulani, 1989 .

Some Results on the Behavior of Alternate Covariance Structure Estimation Procedures in the Presence of Non-Normal Data

W. R. Dillon, Subhash Sharma, S. Durvasula, 1989 .

Inferring Latent Brand Dependencies

W. R. Dillon, U. Böckenholt, W. Dillon, 2000 .

A guide to the design and execution of segmentation studies.

Soumen Mukherjee, William R. Dillon, W. R. Dillon, 2006 .

Modeling within-subject dependencies in ordinal paired comparison data

Ulf Böckenholt, William R. Dillon, W. R. Dillon, 1997 .

A New Bayesian Spatial Model for Brand Positioning

Priyali Rajagopal, Wayne S. DeSarbo, Joonwook Park, 2017 .

Analyzing Sequential Categorical Data on Dyadic Interaction

W. R. Dillon, Ajith Kumar, W. Dillon, 1989 .

On the Performance of Some Multinomial Classification Rules

William R. Dillon, Matthew Goldstein, M. Goldstein, 1978 .

On the Use of Component Scores in the Presence of Group Structure

W. R. Dillon, N. Mulani, D. Frederick, 1989 .

FUZZY CLUSTER MULTIPLE CORRESPONDENCE ANALYSIS

Y. Takane, W. R. Dillon, Heungsun Hwang, 2010 .

Simultaneous Two-Way Clustering of Multiple Correspondence Analysis

Heungsun Hwang, W. Dillon, 2010, Multivariate behavioral research.

An Extension of Multiple Correspondence Analysis for Identifying Heterogeneous Subgroups of Respondents

Heungsun Hwang, Yoshio Takane, William R. Dillon, 2006 .

The Performance of the Linear Discriminant Function in Nonoptimal Situations and the Estimation of Classification Error Rates: A Review of Recent Findings

William R. Dillon, W. R. Dillon, W. Dillon, 1979 .

Investigating the Role of Product Assortment in Technology-Enabled Sales Platforms

Sandy D. Jap, Richard A. Briesch, W. R. Dillon, 2021, Journal of Interactive Marketing.

Category Positioning and Store Choice: The Role of Destination Categories

Edward J. Fox, Richard A. Briesch, William R. Dillon, 2013, Mark. Sci..

A Note on Accounting for Sources of Variation in Perceptual Maps

William R. Dillon, Donald G. Frederick, Vanchai Tangpanichdee, 1982 .

Extending Discrete Choice Models to Incorporate Attitudinal and Other Latent Variables

Kalidas Ashok, William R. Dillon, Sophie Yuan, 2002 .

Competitive position effects and market share: An exploratory investigation

William R. Dillon, W. R. Dillon, P. Varadarajan, 1981 .

A Probabilistic Model For Testing Hypothesized Hierarchical Market Structures

William R. Dillon, W. R. Dillon, R. Grover, 1985 .

Understanding What's in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity

William R. Dillon, Thomas J. Madden, Amna Kirmani, 2001 .

Marketing research in a marketing environment

William R. Dillon, Thomas J. Madden, Neil H. Firtle, 1990 .

Scaling Models for Categorical Variables: An Application of Latent Structure Models

William R. Dillon, Thomas J. Madden, Narendra Mulani, 1983 .

A Segment-Level Model of Category Volume and Brand Choice

William R. Dillon, W. R. Dillon, Sunil Gupta, 1996 .

Issues in the estimation and application of latent structure models of choice

Wagner A. Kamakura, Ulf Böckenholt, William R. Dillon, 1994 .

1983 AMA Winter Educators' Conference : research methods and causal modeling in marketing

William R. Darden, K. B. Monroe, W. Dillon, 1983 .

Discrete Discriminant Analysis.

D. W. Roncek, M. Goldstein, W. R. Dillon, 1979 .

Constrained Discrimination via MDI Estimation: The use of Additional Information in Segmentation Analysis

William R. Dillon, Ajith Kumar, W. R. Dillon, 1987 .

Analyzing Qualitative Predictors with Too Few Data: An Alternative Approach to Handling Sparse-Cell Values

William R. Dillon, Matthew Goldstein, Lucy Lement, 1981 .

Global Product Quality and Corporate Social Responsibility Perceptions: A Cross-National Study of Halo Effects

William R. Dillon, Thomas J. Madden, W. R. Dillon, 2012 .

An Integrative Look at the Use of Additive and Multiplicative Covariance Structure Models in the Analysis of MTMM Data

W. R. Dillon, Ajith Kumar, W. Dillon, 1992 .

On the Use of Confirmatory Measurement Models in the Analysis of Multiple-Informant Reports

William R. Dillon, W. R. Dillon, Ajith Kumar, 1990 .

Capturing Individual Differences in Paired Comparisons: An Extended BTL Model Incorporating Descriptor Variables

William R. Dillon, W. R. Dillon, Ajith Kumar, 1993 .

Dynamic Multilevel Covariance Structure Models for Analyzing Rolling Cross-Sectional Tracking Surveys

William R. Dillon, Joonwook Park, Joonwook Park, 2017 .

Analyzing sequential categorical data on dyadic interaction: A latent structure approach

W. R. Dillon, Ajith Kumar, T. J. Madden, 1983 .

Building Consumer Behavior Models With LISREL: Issues in Applications

William R. Dillon, W. R. Dillon, W. Dillon, 1986 .

Decision Issues in Building Perceptual Product Spaces with Multi-attribute Rating Data

William R. Dillon, Donald G. Frederick, Vanchai Tangpanichdee, 1985 .

Removing Perceptual Distortions in Product Space Analysis

William R. Dillon, Narendra Mulani, Donald G. Frederick, 1984 .

Essentials of Marketing Research

William R. Dillon, Thomas J. Madden, Neil H. Firtle, 1992 .

The Influence of Subcultural and Personality Factors on Consumer Acculturation

Leon G. Schiffman, W. R. Dillon, Festus E. Ngumah, 1981 .

Self-Perception Development and Consumer Choice Criteria: Is There a Linkage

W. R. Dillon, C. Allen, Chris T. Allen, 1983 .

An Approach to Measuring Thought Patterns and Gauging Causal Schemata

Marc G. Weinberger, W. R. Dillon, C. Allen, 1982 .

Destination Categories and Store Choice

Edward J. Fox, Richard A. Briesch, W. Dillon, 2010 .