Patricia Huddleston

发表

Inside-outside: Using eye-tracking to investigate search-choice processes in the retail environment

Bridget K. Behe, Stella Minahan, Patricia Huddleston, 2018, Journal of Retailing and Consumer Services.

Getting customers downtown: the role of branding in achieving success for central business districts

Rodney C. Runyan, Patricia Huddleston, Patricia Huddleston, 2006 .

Effects of E-Tailer and Product Type on Risk Handling in Online Shopping

Patricia Huddleston, Patricia Huddleston, Hyun-Joo Lee, 2006 .

Conducting field research in retail stores: A meandering path to a successful research project

Bridget K. Behe, Stella Minahan, Patricia Huddleston, 2013 .

Entrepreneurial orientation and social capital as small firm strategies: A study of gender differences from a resource-based view

Rodney C. Runyan, Patricia Huddleston, Jane L. Swinney, 2006 .

Display signs and involvement: the visual path to purchase intention

Jing Zhao, Bridget K. Behe, Stella Minahan, 2013 .

A comparison of four strategies to promote fair trade products

Patricia Huddleston, Patricia Huddleston, Shih Mei Chen, 2009 .

Apparel Selection Criteria as Predictors of Brand Orientation

Nancy L. Cassill, Patricia Huddleston, Lucy K. Hamilton, 1993 .

Seeking attention: an eye tracking study of in-store merchandise displays

Bridget K. Behe, Stella Minahan, Patricia Huddleston, 2015 .

The effect of involvement on visual attention and product choice

Bridget K. Behe, Mikyeung Bae, Patricia Huddleston, 2015 .

An eye tracking study of minimally branded products: hedonism and branding as predictors of purchase intentions

Bridget K. Behe, Patricia Huddleston, Lynnell Sage, 2018 .

The relationship between importance of retail store attributes and lifestyle of mature female consumers

Patricia Huddleston, I. M. Ford, Patricia Huddleston, 1990 .