Hira Cho

Consumer Acceptance of Online Customization for Apparel

Hira Cho, Hira Cho, 2007 .

EFFECTS OF DESIGN FACTORS ON STORE IMAGE AND EXPECTATION OF MERCHANDISE QUALITY IN WEB-BASED STORES

Charles F. Hofacker, Hira Cho, Susan S. Fiorito, 2008 .

Cultural comparison for the acceptance of online apparel customization

Hira Cho, Hira Cho, Yun Wang, 2010 .

Self-Service Technology in Retailing. The Case of Retail Kiosks *

Hira Cho, Susan S. Fiorito, Hira Cho, 2010 .

Social network online communities: information sources for apparel shopping

Huiju Park, Hira Cho, Hira Cho, 2012 .