Elfriede Penz

发表

Consumer Decision-Making in Online and Offline Environments

Margaret K. Hogg, Elfriede Penz, 2013 .

The Influence on Need for Cognition, Web Expertise and Trust on Online and Offline Information Search Behaviour: An Abstract

Elfriede Penz, Agnieszka Zablocki, Philipp Simbrunner, 2017 .

Analysing textual data in international marketing research

Rudolf R. Sinkovics, Elfriede Penz, Pervez N. Ghauri, 2005 .

Researching the socio‐cultural context: putting social representations theory into action

Elfriede Penz, E. Penz, 2006 .

Empowerment of SME websites—Development of a web-empowerment scale and preliminary evidence

Rudolf R. Sinkovics, Elfriede Penz, E. Penz, 2005 .

Forget the Areal@ thingbtake the Copy! an Explanatory Model For the Volitional Purchase of Counterfeit Products

Elfriede Penz, Barbara Stöttinger, E. Penz, 2005 .

"It's practical, but no more controllable": Social representations of the electronic purse in Austria

Erich Kirchler, Elfriede Penz, E. Kirchler, 2004 .

Multilingual Elite-interviews and Software-based Analysis

Rudolf R. Sinkovics, Elfriede Penz, E. Penz, 2011 .

Predicting consumer digital piracy behavior

Mateja Kos Koklic, Irena Vida, Elfriede Penz, 2012 .

Zeileis Conditional Variable Importance for Random Forests

Elfriede Penz, Eva Hofmann, E. Penz, 2015 .

The role of mixed emotions in consumer behaviour

Margaret K. Hogg, Elfriede Penz, E. Penz, 2011 .

Concurrent Ownership of Brands and Counterfeits: Conceptualization and Temporal Transformation from a Consumer Perspective

Elfriede Penz, Barbara Stöttinger, E. Penz, 2015 .

Sex or gender? Expanding the sex-based view by introducing masculinity and femininity as predictors of financial risk taking

Elfriede Penz, E. Penz, Katja Meier-Pesti, 2008 .