M. T. Curren

Explanations for Successful and Unsuccessful Marketing Decisions: The Decision Maker's Perspective

Joel H. Steckel, Mary T. Curren, J. Steckel, 1992 .

Consumers' mood states: The mitigating influence of personal relevance on product evaluations

M. Curren, K. R. Harich, M. T. Curren, 1994 .

"I knew we would win": hindsight bias for favorable and unfavorable team decision outcomes.

Mary T. Curren, Katrin R. Harich, M. Curren, 2000, The Journal of applied psychology.

How Does the Congruity of Brand Names Affect Evaluations of Brand Name Extensions

Mary T. Curren, Joan Meyers-Levy, Joan Meyers-Levy, 1994 .

Attributional influences on consumers' desires to communicate about products

Mary T. Curren, V. Folkes, M. Curren, 1987 .

Perception Bias Among Undergraduate Business Students by Major

Regina P. Schlee, Tina Kiesler, K. R. Harich, 2007 .