Magid M. Abraham

Promoter: An Automated Promotion Evaluation System

Leonard M. Lodish, Magid M. Abraham, L. Lodish, 1987 .

An Implemented System for Improving Promotion Productivity Using Store Scanner Data

Leonard M. Lodish, Magid M. Abraham, L. Lodish, 1993 .

A Summary of Fifty-Five In-Market Experimental Estimates of the Long-Term Effect of TV Advertising

Leonard M. Lodish, Magid M. Abraham, L. Lodish, 1995 .