Lee G. Cooper

发表

Extracting Consumer Choice Information from Box Office Records

Masao Nakanishi, Lee G. Cooper, 1978 .

A scalable bottom-up data mining algorithm for relational databases

Giovanni Giuffrida, Wesley W. Chu, Lee G. Cooper, 1998, Proceedings. Tenth International Conference on Scientific and Statistical Database Management (Cat. No.98TB100243).

Strategic Marketing Planning for Radically New Products

Lee G. Cooper, 2000 .

Chapter 6 Market-share models

Lee G. Cooper, 1993, Marketing.

An Imputation Method for Dealing with Missing Data in Regression

Lee G. Cooper, Aram G. Sogomonian, Jan de Leeuw, 1991 .

Market-share analysis: Communicating results through spreadsheet-based simulators

Lee G. Cooper, 1988 .

Using genetic algorithms to breed competitive marketing strategies

David F. Midgley, G. M. Shiraz, Robert E. Marks, 1998, SMC'98 Conference Proceedings. 1998 IEEE International Conference on Systems, Man, and Cybernetics (Cat. No.98CH36218).

Turning Datamining into a Management Science Tool: New Algorithms and Empirical Results.: New Algorithms and Empirical Results.

Giovanni Giuffrida, Lee G. Cooper, G. Giuffrida, 2000 .

A Research Agenda

Masao Nakanishi, Lee G. Cooper, Masao Nakanishi, 1988 .

RETAILER PROMOTION PLANNING: IMPROVING FORECAST ACCURACY AND INTERPRETABILITY

Michael Trusov, Lee G. Cooper, Anand V. Bodapati, 2006 .

Market-Share Analysis

Lee G. Cooper, J. Louviere, Masao Nakanishi, 1988 .

Co-Evolving Better Strategies in Oligopolistic Price Wars

Lee G. Cooper, D. Midgley, R. Marks, 2007 .

Modeling Asymmetric Competition

Dominique M. Hanssens, Lee G. Cooper, Gregory S. Carpenter, 1988 .

Market-Share Analysis: Evaluating Competitive Marketing Effectiveness

Lee G. Cooper, Masao Nakanishi, 1988 .

Parameter Estimation for a Multiplicative Competitive Interaction Model—Least Squares Approach

Lee G. Cooper, Masao Nakanishi, 1974 .

The Discounting of Discounts and Promotion Thresholds

Lee G. Cooper, Sunil Gupta, 1992 .

Promocast: a New Forecasting Method for Promotion Planning

Michael T. Swisher, Lee G. Cooper, P. Baron, 1999 .

Building Market Structures from Consumer Preferences

Akihiro Inoue, Lee G. Cooper, A. Inoue, 1996 .

Voting for a Political Candidate Under Conditions of Minimal Information

Lee G. Cooper, Harold H. Kassarjian, H. H. Kassarjian, 1974 .

Coevolution with the Genetic Algorithm: repeated differentiated oligopolies

G. M. Shiraz, Lee G. Cooper, D. Midgley, 1999 .

Assessing potential threats to incumbent brands: New product positioning under price competition in a multisegmented market

Lee G. Cooper, Hosun Rhim, 2005 .

Technical Note---Simplified Estimation Procedures for MCI Models

Lee G. Cooper, Masao Nakanishi, Masao Nakanishi, 1982 .

Competitive-Component Analysis: A New Approach to Calibrating Asymmetric Market-Share Models

Daniel Klapper, Akihiro Inoue, Lee G. Cooper, 1996 .

Truth in Concentration in the Land of 80/20 Laws

David C. Schmittlein, Donald G. Morrison, Lee G. Cooper, 1993 .

Building Market Structures from Consumer Preferences

Akihiro Inoue, Lee G. Cooper, 1996 .

Competitive Maps: The Structure Underlying Asymmetric Cross Elasticities

Lee G. Cooper, 1988 .

A MULTIVARIATE INVESTIGATION OF PREFERENCES.

Lee G. Cooper, LEE G. COOPER, 1973, Multivariate behavioral research.

A Review of Multidimensional Scaling in Marketing Research

Lee G. Cooper, 1983 .

Scope and Objectives

Lee G. Cooper, Masao Nakanishi, 1988 .

A Composite Mci Model For Integrating Attribute and Importance Information

Lee G. Cooper, Carl T. Finkbeiner, 1984 .

Strategic marketing planning in turbulent environments : The case of Prornocast '

Lee G. Cooper, Elizabeth Korb, T. Noble, 2012 .

Metric Unfolding Revisited: Straight Answers to Basic Questions

Lee G. Cooper, Masao Nakanishi, 2003 .

Adaptive Behaviour in an Oligopoly

David F. Midgley, Robert E. Marks, Lee G. Cooper, 1995 .

Standardizing Variables in Multiplicative Choice Models

Lee G. Cooper, Masao Nakanishi, Masao Nakanishi, 1983 .

Two logit models for external analysis of preferences

Lee G. Cooper, Masao Nakanishi, Masao Nakanishi, 1983 .

Obtaining squared multiple correlations from a correlation matrix which may be singular

Lee G. Cooper, L. Tucker, W. Meredith, 1972 .

Divergent perceptions of disagreement

Lee G. Cooper, K. Thomas, 1974 .

Market-Share Analysis: A Core Technology for Learning About Markets and Competition

Lee G. Cooper, Masao Nakanishi, 1990 .

The Congruence of Theoretical and Empirical Patterns of Inter-Store Price Competition

Lee G. Cooper, L. Hildebrandt, Daniel Klapper, 1999 .

The Measure of all Things.

Lee G. Cooper, 1980 .