Magnus Söderlund

发表

Young consumers' responses to suspected covert and overt blog marketing

Veronica Liljander, Johanna Gummerus, Magnus Söderlund, 2015, Internet Res..

Face Value: Images of Headless Decorative Models Increase Consumer Identification and Product Attitudes

Magnus Söderlund, Hanna Berg, Magnus Söderlund, 2013 .

The variable nature of services: An empirical examination of trust and its effects on customers' satisfaction responses to poor and good service

Magnus Söderlund, Claes-Robert Julander, Magnus Söderlund, 2003 .

An Advertisement Framework Implementation and Scalable Database Architecture Evaluation

Magnus Söderlund, 2012 .

Konsumentbeteende i handeln - vad säger forskarna?

Magnus Söderlund, Karin M. Ekström, Karin M Ekström, 2012 .

The robot-to-robot service encounter: an examination of the impact of inter-robot warmth

Magnus Söderlund, Magnus Söderlund, 2021, Journal of Services Marketing.

The proactive employee on the floor of the store and the impact on customer satisfaction

Magnus Söderlund, Magnus Söderlund, 2018, Journal of Retailing and Consumer Services.

“The organizational change imperative”: an empirical examination of how work units in a learning context respond to increasing complexity

Magnus Söderlund, Johan Stein, Magnus Söderlund, 2000 .

Customer Familiarity and its Effects on Satisfaction and Dissatisfaction

Magnus Söderlund, Jonas Gunnarsson, 2000 .

Behavioral Intentions in Satisfaction Research Revisited

Magnus Söderlund, Magnus Söderlund, Niclas Öhman, 2003 .

Receiving word-of-mouth from the service customer: An emotion-based effectiveness assessment

Magnus Söderlund, Sara Rosengren, Magnus Söderlund, 2007 .

Dismantling "Positive Affect" and Its Effects on Customer Satisfaction: An Empirical Examination of Customer Joy in a Service Encounter

Magnus Söderlund, Sara Rosengren, Magnus Söderlund, 2004 .

Customer familiarity and its effects on satisfaction and behavioral intentions

Magnus Söderlund, Magnus Söderlund, 2002 .

Behind the satisfaction façade : An exploration of customer frustration

Magnus Söderlund, 2003 .

Physical attractiveness of the service worker in the moment of truth and its effects on customer satisfaction

Magnus Söderlund, Claes-Robert Julander, Magnus Söderlund, 2009 .

Short brand stories on packaging: An examination of consumer responses

Veronica Liljander, Magnus Söderlund, Veronica Liljander, 2018 .

The retrospective and the prospective mind and the temporal framing of customer satisfaction

Magnus Söderlund, Magnus Söderlund, 2003 .

Word-of-mouth is more than recommendations

Magnus Söderlund, Jan Mattsson, J. Mattsson, 2011 .

Influencing consumers to choose environment friendly offerings: Evidence from field experiments

Magnus Söderlund, Erik Wästlund, P. Kristensson, 2017 .

Employee display of burnout in the service encounter and its impact on customer satisfaction

Magnus Söderlund, Magnus Söderlund, 2017 .

Effects of Switching Barriers on Satisfaction, Repurchase Intentions and Attitudinal Loyalty

Magnus Söderlund, Claes-Robert Julander, Magnus Söderlund, 2003 .

CUSTOMER EXPERIENCE AND ITS EFFECTS ON ATTITUDES AND FUTURE BEHAVIOR

Magnus Söderlund, Jens Nordfält, Magnus Söderlund, 2000 .

Response formats in questionnaires: Itemized rating scales versus continuous rating scales

Magnus Söderlund, Fredrik Lange, Magnus Söderlund, 2004 .

2 Customer Familiarity and Its Effects on Post-purchase Evaluations

Magnus Söderlund, .