Itamar Simonson

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The Devaluation Effect: Activating a Need Devalues Unrelated Objects

Arthur B. Markman, Claude Messner, C. Miguel Brendl, 2003 .

Bringing (Contingent) Loss Aversion Down to Earth — A Comment on Gal & Rucker's Rejection of “Losses Loom Larger Than Gains”

I. Simonson, Ran Kivetz, Itamar Simonson, 2018 .

THE INFLUENCE OF ANTICIPATING REGRET AND RESPONSIBILITY ON PURCHASE DECISIONS

I. Simonson, Itamar Simonson, 1992 .

Mission Accomplished: What's Next for Consumer BDT-JDM Researchers?

Itamar Simonson, 2014 .

Experimental Evidence on the Negative Effect of Product Features and Sales Promotions on Brand Choice

I. Simonson, Z. Carmon, Suzanne O'Curry, 1994 .

Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance

I. Simonson, Itamar Simonson, 2014 .

Choice in Context: Tradeoff Contrast and Extremeness Aversion

A. Tversky, I. Simonson, Itamar Simonson, 1992 .

Choice Based on Reasons: The Case of Attraction and Compromise Effects

I. Simonson, Itamar Simonson, 1989 .

The Real‐Time Cognitive Value of Eating Kale, Helping, and Doing Something Special: “Concurrent Experience Evaluation” (CEE), Its Drivers and Moderators, and Research Directions

I. Simonson, Itamar Simonson, 2020 .

Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence

Ran Kivetz, Itamar Simonson, I. Simonson, 2002 .

Self-Control for the Righteous: Toward a Theory of Luxury Pre-Commitment

I. Simonson, Ran Kivetz, Itamar Simonson, 2001 .

Consumer research: in search of identity.

R. Dhar, I. Simonson, A. Drolet, 2001, Annual review of psychology.

Predicting consumers’ choices in the age of the internet, AI, and almost perfect tracking: Some things change, the key challenges do not

Itamar Simonson, David Gal, I. Simonson, 2020, Consumer Psychology Review.

The Feeling of Preference: Preference Expression in the Absence of Preferences

I. Simonson, A. Sela, Itamar Simonson, 2017 .

Preference-Construction Habits: The Case of Extremeness Aversion

I. Simonson, A. Sela, Sanjay Sood, 2017, Journal of the Association for Consumer Research.

The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect

I. Simonson, Leilei Gao, Yanliu Huang, 2014 .

Mission Accomplished: What's Next for Consumer BDT-JDM Researchers?

I. Simonson, Itamar Simonson, 2014 .

Mission (Largely) Accomplished: What's Next for Consumer BDT-JDM Researchers?

I. Simonson, Itamar Simonson, 2014 .

On the Heritability of Consumer Decision Making: An Exploratory Approach for Studying Genetic Effects on Judgment and Choice

Aner Sela, Itamar Simonson, I. Simonson, 2011 .

On the Heritability of Choice, Judgment, and 'Irrationality': Genetic Effects on Prudence and Constructive Predispositions

I. Simonson, A. Sela, Itamar Simonson, 2009 .

When Does Choice Reveal Preference? Moderators of Heuristic versus Goal‐Based Choice

Mary Frances Luce, Itamar Simonson, M. F. Luce, 2009 .

Choice Set Configuration as a Determinant of Preference Attribution and Strength

Itamar Simonson, Song-Oh Yoon, I. Simonson, 2008 .

Will I Like a 'Medium' Pillow? Another Look at Constructed and Inherent Preferences

Itamar Simonson, I. Simonson, Itamar Simonson, 2008 .

Preference Fluency in Choice

R. Dhar, N. Schwarz, I. Simonson, 2007 .

The Influence of Product Variety on Brand Perception and Choice

I. Simonson, Jonah A. Berger, Michaela Draganska, 2006 .

The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior

U. Dholakia, I. Simonson, Itamar Simonson, 2005 .

The Effect of Stating Expectations on Customer Satisfaction and Shopping Experience

I. Simonson, C. Ofir, Itamar Simonson, 2005 .

In Defense of Consciousness: The Role of Conscious and Unconscious Inputs in Consumer Choice

Itamar Simonson, I. Simonson, Itamar Simonson, 2005 .

Determinants of Customers’ Responses to Customized Offers: Conceptual Framework and Research Propositions

Itamar Simonson, I. Simonson, Itamar Simonson, 2005 .

Anchoring Effects on Consumers' Willingness-to-Pay and Willingness-to-Accept

A. Drolet, Itamar Simonson, 2004 .

The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs

I. Simonson, Ran Kivetz, Itamar Simonson, 2003 .

The Effect of Forced Choice on Choice

R. Dhar, I. Simonson, Itamar Simonson, 2003 .

The Role of Effort Advantage in Consumer Response to Loyalty Programs: The Idiosyncratic Fit Heuristic

I. Simonson, Ran Kivetz, Itamar Simonson, 2003 .

Effect Propensity: The Location of the Reference State in the Option Space as a Determinant of the Direction of Effects on Choice

Itamar Simonson, Thomas Kramer, I. Simonson, 2003 .

In Search of Negative Customer Feedback: The Effect of Expecting to Evaluate on Satisfaction Evaluations

Chezy Ofir, Itamar Simonson, I. Simonson, 2001 .

Indifference Curves that Travel with the Choice Set

A. Tversky, I. Simonson, A. Drolet, 2000 .

The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons

Itamar Simonson, Stephen M. Nowlis, I. Simonson, 2000 .

The effect of product assortment on buyer preferences 4 4 The paper has benefited from the comments

I. Simonson, Itamar Simonson, 1999 .

In Search of Negative Customer Feedback

C. Ofir, Itamar Simonson, 2016 .

The BDT Eect and Future: A Reply

John G. Lynch, N. Schwarz, I. Simonson, 2015 .

The Prominence Detraction Hypothesis : Context Effects as a Function of Attribute Prominence IOANNIS EVANGELIDIS JONATHAN LEVAV

I. Simonson, Itamar Simonson, 2014 .

The Effect of Forced Choice on Choice Author ( s ) :

R. Dhar, I. Simonson, Itamar Simonson, 2008 .

Alternative Perspectives on Consumer Judgment and Choice

C. Trepel, Sanjay Sood, Itamar Simonson, 2008 .

Does Load Lead to Decision Bias or are We Biased Against Load?

M. F. Luce, I. Simonson, A. Drolet, 2007 .

The Effect of Preference Fluency on Consumer Decision Making

R. Dhar, N. Schwarz, I. Simonson, 2004 .

Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions

I. Simonson, Itamar Simonson, 2003 .

Buying, Bidding, Playing, or Competing? Value Assessment and Decision Dynamics in Online Auctions

D. Ariely, I. Simonson, Itamar Simonson, 2003 .

The Effect of Expecting to Evaluate on Quality and Satisfaction Evaluations

I. Simonson, C. Ofir, Itamar Simonson, 2000 .

Attribute–Task Compatibility as a Determinant of Consumer Preference Reversals

I. Simonson, S. Nowlis, Itamar Simonson, 1997 .

The Construction of Preference: Attribute-Task Compatibility as a Determinant of Consumer Preference Reversals

S. Nowlis, Itamar Simonson, 2006 .

Gender Differences in Mate Selection: Evidence From a Speed Dating Experiment

Emir Kamenica, I. Simonson, S. Iyengar, 2006 .

Imperfect Progress: An Objective Quality Assessment of the Role of User Reviews in Consumer Decision Making, A Commentary on de Langhe, Fernbach, and Lichtenstein

Itamar Simonson, Itamar Simonson, 2016 .

Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information

Itamar Simonson, Emanuel Rosen, E. Rosen, 2014 .

The Construction of Preference: Reason-Based Choice

A. Tversky, E. Shafir, Itamar Simonson, 2006 .

Context-dependent preferences

A. Tversky, I. Simonson, Itamar Simonson, 1993 .

Deescalation Strategies: A Comparison of Techniques for Reducing Commitment to Losing Courses of Action

Itamar Simonson, Barry M. Staw, B. M. Staw, 1992 .

The effect of accountability on susceptibility to decision errors

Itamar Simonson, I. Simonson, Pete Nye, 1992 .

The Devaluation Effect : Activating a Need Devalues Unrelated Choice Options

A. Markman, J. Bettman, P. Gollwitzer, 2002 .

Racial Preferences in Dating: Evidence from a Speed Dating Experiment

Emir Kamenica, Itamar Simonson, Sheena S. Iyengar, 2004 .

Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards

I. Simonson, Ran Kivetz, Itamar Simonson, 2002 .

Trade-Offs in Choice.

I. Simonson, A. Fishbach, Franklin Shaddy, 2020, Annual review of psychology.

The Robustness of the Effects of Consumers' Participation in Market Research: The Case of Service Quality Evaluations

Chezy Ofir, Itamar Simonson, Song-Oh Yoon, 2009 .

Trademark Infringement from the Buyer Perspective: Conceptual Analysis and Measurement Implications

I. Simonson, Itamar Simonson, 1994 .

The effect of irrelevant preference arguments on consumer choice

I. Simonson, S. Nowlis, Yael Simonson, 1993 .

The Construction of Preference: Reason-Based Choice

A. Tversky, E. Shafir, Itamar Simonson, 2006 .

Get Closer to Your Customers by Understanding How They Make Choices

I. Simonson, Itamar Simonson, 1993 .

The Effect of Decision Order on Purchase Quantity Decisions

Ravi Dhar, Itamar Simonson, Stephen M. Nowlis, 2010 .

Beating the Market: The Allure of Unintended Value

A. Sela, Ran Kivetz, Itamar Simonson, 2012 .

The Influence of Purchase Quantity and Display Format on Consumer Preference for Variety

I. Simonson, R. Winer, Itamar Simonson, 1992 .

The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior

I. Simonson, Itamar Simonson, 1990 .

Customer Compliance With Presumed Market Research Goals: Motivational Drivers of Negative Service Evaluations

I. Simonson, C. Ofir, Song-Oh Yoon, 2007 .

Effect Propensity: The Distribution of Switchers' Choices in the Reference State as a Determinant of the Direction of Effects on Choice

I. Simonson, Thomas Kramer, M. Young, 2003 .

Running Head : EFFECT PROPENSITY EFFECT PROPENSITY

I. Simonson, Thomas Kramer, M. Young, 2004 .

Making Complementary Choices in Consumption Episodes: Highlighting versus Balancing:

R. Dhar, I. Simonson, Itamar Simonson, 1999 .

IN THE BEGINNING : Domain-Specific Topics and Grand Theories of Consumer Behavior

R. Dhar, I. Simonson, A. Drolet, 2000 .

The Effect of New Product Features on Brand Choice

I. Simonson, S. Nowlis, Itamar Simonson, 1996 .

Thinking About Values in Prospect and Retrospect: Maximizing Experienced Utility

Donald R. Lehmann, Joel Huber, John G. Lynch, 1997 .

Placebo Effects of Marketing Actions: Consumers May Get What They Pay For

On Amir, Itamar Simonson, I. Simonson, 2005 .

Searching for a Mate: Evidence from a Speed Dating Experiment *

Jesse M. Shapiro, Emir Kamenica, M. Gentzkow, 2005 .

Cultural Chameleons: Biculturals, Conformity Motives, and Decision Making

I. Simonson, M. Morris, Donnel Briley, 2005 .

Sales Promotions and the Choice Context as Competing Influences on Consumer Decision Making

Itamar Simonson, Stephen M. Nowlis, I. Simonson, 2000 .

The Effect of Local Consideration Sets on Global Choice Between Lower Price and Higher Quality

Katherine N. Lemon, Itamar Simonson, Stephen M. Nowlis, 1993 .

The positive effect of assortment size on purchase likelihood: The moderating influence of decision order☆

I. Simonson, Leilei Gao, Itamar Simonson, 2016 .

What marketers misunderstand about online reviews

I. Simonson, E. Rosen, Itamar Simonson, 2014 .

Comparison selection: An approach to the study of consumer judgment and choice

J. Payne, J. Bettman, I. Simonson, 2013 .

Regarding inherent preferences

Itamar Simonson, I. Simonson, Itamar Simonson, 2008 .

The Effects of Incomplete Information on Consumer Choice

Ran Kivetz, Itamar Simonson, I. Simonson, 2000 .