Arch G Woodside

CABS: Consumer Archetype Brand Storytelling

Arch G Woodside, 2006 .

Measuring the impact of tourism-marketing strategy for peak performance

Arch G Woodside, 2000 .

Configural analysis of the drinking man: fuzzy-set qualitative comparative analyses.

Arch G Woodside, Sereikhuoch Eng, A. Woodside, 2012, Addictive behaviors.